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Google AI feature now free on iPhones challenges Android loyalty
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Google’s Gemini Live feature, previously limited on iOS devices, is now fully accessible to iPhone users at no cost. This expansion marks a significant shift in the AI capabilities battle between mobile ecosystems, potentially drawing Android-curious users back to Apple. The upgraded Gemini Live brings camera access and screen-sharing functionality that enables natural, hands-free AI interactions, creating more intuitive ways to engage with artificial intelligence than what’s currently available natively on iOS.

The big picture: Google has eliminated a key AI advantage Android devices held over iPhones by bringing Gemini Live’s full functionality to iOS users for free, announced at Google I/O 2025.

  • Previously, iPhone users could access a limited version of Gemini Live that lacked crucial camera and screen-sharing capabilities.
  • This update puts advanced AI features in iPhone users’ hands without requiring them to switch ecosystems.

Why this matters: For ecosystem-locked users considering a platform switch, access to cutting-edge AI features now becomes less of a deciding factor.

  • The author, who temporarily switched to Android specifically to explore AI differences, found Gemini Live compelling enough to stay with Android despite years of iPhone loyalty.
  • With this barrier removed, the pull of a user’s established ecosystem regains primacy in smartphone purchasing decisions.

Key features: Gemini Live on iPhone now offers two critical capabilities that elevate its functionality beyond basic chatbot interactions.

  • Camera access allows Gemini to “see” what users are looking at, enabling contextual assistance without requiring verbal descriptions of subjects.
  • Screen-sharing functionality lets the AI view and interact with on-screen content, providing assistance for various tasks from work documents to gaming puzzles.

Real-world applications: The kitchen scenario demonstrates Gemini Live’s practical value beyond novelty use cases.

  • The author describes using Gemini Live while cooking Birria Tacos, with the AI providing hands-free guidance by visually monitoring cooking progress.
  • The feature accessed recipe information directly from creator videos through Google app connections, eliminating the need to touch devices with food-covered hands.

Between the lines: Google’s strategy appears to democratize advanced AI tools across platforms rather than using them as exclusive selling points for its hardware ecosystem.

  • This approach contrasts with Apple’s tendency to keep its innovations within its ecosystem as competitive advantages.
  • The move suggests Google prioritizes widespread AI adoption over hardware exclusivity, betting on service engagement rather than device sales.
iPhones just got Google’s best AI feature for free – and it could genuinely make me switch back from Android

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