GB News Becomes First UK Broadcaster to Integrate AI-Generated Content into Programming

GB News to introduce AI-generated sports news bulletins on its radio station, marking the first UK news broadcaster to integrate generative AI into regular public-facing output.

Key details of GB News’ AI implementation: The AI-generated sports updates will be a significant step forward in GB News’ use of artificial intelligence across its editorial operation:

• 30-second AI-generated sports updates will air at the end of the main news bulletins every hour, written using generative AI.
• The bulletins will be delivered using the virtual voice of GB News presenter Tatiana Sanchez, requiring almost no human intervention.
• GB News is already using AI for advanced video-to-text transcription and experimenting with other AI developments to deliver stories faster and more accurately across all platforms.

Broader context of AI in media: GB News’ move comes amidst increasing adoption of AI tools by media organizations to enhance their editorial capabilities:

• Earlier this year, Reach PLC introduced an AI tool called Gutenbot that enables its journalists to quickly rewrite stories for publications like the Mirror, Express and Liverpool Echo.
• Some Reach stories created with Gutenbot feature a disclosure noting the use of AI to assist in crafting the article, with editorial review before publication.

Looking ahead at GB News’ AI plans: The introduction of AI-generated sports bulletins is just the beginning of GB News’ ambitious plans for artificial intelligence integration:

• GB News’ Chief Digital Officer Geoff Marsh emphasized that this is “just the tip of the iceberg” in terms of the broadcaster’s AI rollout.
• The use of this technology coincides with GB News’ ongoing efforts to expand and develop its sports coverage across all platforms, including exclusive sports stories on GBNews.com.