Harmony Korine’s experimental film collective EDGLRD has formed a strategic partnership with AI company Runway, signaling another significant integration of artificial intelligence into traditional creative production. This collaboration between an avant-garde filmmaker known for pushing artistic boundaries and a well-funded AI development platform highlights the growing intersection of experimental cinema and generative technology, potentially establishing new creative workflows for visual storytelling.
The big picture: Filmmaker Harmony Korine’s EDGLRD has signed a first-look development deal with AI company Runway to create new projects using generative AI tools.
Key details: The partnership builds on previous collaborations between EDGLRD and Runway, including work on campaigns for fashion brands Marc Jacobs and Balenciaga.
- Korine previously utilized Runway’s AI tools for his experimental project “Baby Invasion,” which premiered at the Venice Film Festival last year.
- The financial terms of the agreement were not disclosed.
What they’re saying: Korine emphasized the partnership’s focus on creative experimentation with emerging technologies.
- “At EDGLRD, we’re always experimenting with new technology and tools as we look for new ways to create images and tell stories,” Korine stated on Runway’s blog.
- Jamie Umpherson, head of Runway Studios, noted that Korine’s boundary-pushing approach aligns with how the company is “building towards this new era of media.”
Behind the numbers: Runway recently secured an additional $308 million in funding, bringing its total investment to $545 million, while also launching its Gen-4 AI models.
Where we go from here: Korine has joined the jury for Runway’s third AI Film Festival, with honored content scheduled to be screened at events in New York on June 5 and Los Angeles on June 12.
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