Facebook is reviving its job board feature after shuttering it in 2023, specifically targeting young adults seeking entry-level positions amid growing concerns about AI’s impact on the job market. The move comes as recent graduates and young workers face a challenging employment landscape, with some experts predicting AI could eliminate up to 50% of entry-level jobs within the next five years.
What you should know: Job listings are returning to Facebook Marketplace for US users on Android and iOS, focusing on local entry-level, trade, and service industry positions.
- The feature will be available to all adults 18 years and older, with users able to search job openings and receive personalized recommendations based on browsing history.
- Employers and job seekers can communicate directly through Messenger to ask questions or schedule interviews.
- Job listings will also appear on Facebook Groups and Pages for official brands.
The big picture: This revival coincides with a perfect storm hitting entry-level employment—a broader job market slowdown combined with AI automation displacing traditional starter positions.
- A Stanford study estimates that growing AI adoption is causing companies to decrease hiring for entry-level work.
- Many young job seekers, including recent college graduates, are struggling to find employment in the current market conditions.
What the experts are saying: AI’s threat to entry-level positions is becoming increasingly stark, according to industry leaders.
- Dario Amodei, CEO of Anthropic (an AI safety company), has predicted that “AI could eliminate up to 50% of all entry-level jobs, potentially causing unemployment to reach as high as 10-20% in as little as one to five years.”
Competitive landscape: Meta’s job board revival puts it in direct competition with emerging AI-powered hiring platforms.
- Last month, rival OpenAI announced it’s developing an AI-powered hiring platform that will “find the perfect matches between what companies need and what workers can offer,” according to Fidji Simo, CEO of OpenAI’s applications division.
Why this matters: The timing suggests Meta recognizes both an opportunity and a responsibility—helping young workers navigate an increasingly AI-disrupted job market while potentially capturing a share of the recruitment technology space that’s being transformed by artificial intelligence.
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