Entertainment company Dolphin partners with deepfake protection firm Loti AI

AI-powered protection against deepfakes and unauthorized content: Dolphin, an entertainment marketing and production firm, has partnered with Loti AI to combat the rising threat of AI-generated deepfakes and unauthorized content distribution.

• The partnership aims to safeguard companies and celebrity clients from fake accounts, false endorsements, deepfakes, and unlicensed content distribution.
• Dolphin will provide its subsidiaries, including 42West, The Door, Shore Fire, Special Projects, and Elle Communications, access to Loti’s advanced detection and takedown tools.
• The collaboration will also involve Dolphin offering feedback to assist Loti in further developing and expanding its services.

Industry response to AI-generated content challenges: The partnership reflects a growing concern within the entertainment and marketing sectors about the potential harm caused by unauthorized AI-generated content.

• Charlie Dougiello, Dolphin’s executive committee chief innovation officer, emphasized the need for marketers and PR experts to protect their clients’ reputations both online and offline.
• The partnership with Loti provides Dolphin with a powerful AI solution to address these emerging challenges in the digital landscape.

Loti AI’s technological capabilities: The startup offers advanced tools for detecting and removing unauthorized AI-generated content across various online platforms.

• Loti’s technology scans over 450 million online images and video frames daily.
• The company claims a 95% success rate in automatically removing unauthorized content within 17 hours of detection.
• Founded in 2022, Loti AI has already established partnerships with other industry players, including talent agency WME.

Potential business opportunities: Dolphin sees the partnership as an opportunity to expand its service offerings and tap into new revenue streams.

• CEO Bill O’Dowd highlighted the growing demand for brand safety and content protection tools in the industry.
• The collaboration with Loti AI allows Dolphin to offer premium services that address these emerging needs for their clients.

Dolphin’s AI strategy: The partnership with Loti AI marks the first step in Dolphin’s broader AI roadmap for the future.

• O’Dowd expressed excitement about the creative and commercial potential of the alliance with Loti.
• The company recognizes that AI is still in its early stages but anticipates its increasing influence across all aspects of business and culture in the coming years.

Broader implications for the entertainment industry: The partnership between Dolphin and Loti AI signals a growing trend in the entertainment and marketing sectors to proactively address the challenges posed by AI-generated content.

• As AI technology continues to advance, industry players are likely to invest more heavily in protective measures against unauthorized content and deepfakes.
• This collaboration may inspire other companies to seek similar partnerships or develop in-house solutions to safeguard their clients’ digital presence and intellectual property.