Lucid Motors used Elon Musk’s own AI chatbot Grok to validate claims that its luxury electric vehicles outperform Tesla’s offerings, with the AI confirming the 2025 Lucid Air as the best luxury EV option. The marketing stunt highlights intensifying competition in the premium electric vehicle market, where Lucid is positioning itself as a more advanced alternative to Tesla’s aging Model S lineup.
What happened: Lucid posted a social media video asking three AI chatbots—Grok, ChatGPT, and Copilot—”What’s the best luxury EV?”
- All three AI systems identified the 2025 Lucid Air as the top luxury electric vehicle choice.
- Grok specifically praised the Air for excelling “in efficiency and acceleration, with a serene, high-end cabin.”
The competitive backdrop: Lucid’s interim CEO Marc Winterhoff claims the company is seeing an influx of Tesla customers switching to Lucid vehicles.
- “We have seen an uptick, that’s definitely the case, in Europe and also here in the US,” Winterhoff told the Financial Times in late September.
- He pointed to Tesla’s Model S stagnation, noting “nothing has changed in 12 years now” and that buyers are “actively looking for other options.”
Technical advantages: The 2025 Lucid Air Pure holds the title of world’s most efficient car with an EPA-estimated 5 miles per kilowatt-hour.
- Lucid vehicles feature a curved 34-inch Glass Cockpit display compared to Tesla’s 17-inch infotainment system in the Model S and X.
- Most Lucid models include an additional 12.5-inch Pilot Panel climate control touchscreen.
Market momentum: The Lucid Air surpassed the Tesla Model Y to become the best-selling luxury electric sedan in the US this year.
- Lucid expects its new Gravity SUV to account for the majority of production and sales in the second half of the year as manufacturing ramps up.
- The company recently launched the Gravity in Europe and delivered first models to Canada on October 11 as part of its international expansion beyond the US market.
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