Deezer Launches AI-Powered Playlist Creator to Rival Spotify, Amazon, and YouTube Music

Deezer’s new Playlist with AI feature allows users to generate personalized playlists by inputting text prompts describing musical preferences, moods, or activities, offering a novel approach to music discovery and curation.

• The feature is currently in beta, with 5% of Deezer’s subscribers randomly selected to test it out.
• Playlist with AI utilizes an AI model to interpret user prompts and curate a list of songs from Deezer’s vast music library, including tracks the user has never played before.
• The AI-generated playlists can be based on a wide range of criteria, from musical genres and time periods to current emotions and activities.

Competition heats up in the AI-driven music streaming space: Deezer’s move comes amidst a wave of similar AI-powered playlist features from major rivals like Spotify, Amazon Music, and YouTube Music.

• Spotify’s AI DJ, Amazon Music’s Maestro, and YouTube Music’s AI-generated radio are all competing in the same space, offering personalized, AI-curated music experiences.
• As these features gain popularity, AI-driven recommendations may become a standard, necessary offering for music streaming platforms to remain competitive.

Implications for the music industry: The rise of AI-powered playlists could have significant impacts on artists and the music industry as a whole.

• AI recommendations have the potential to expose users to lesser-known artists and tracks that fit their preferences, helping emerging talent gain exposure to new audiences.
• However, there are concerns that music labels could potentially influence the algorithms to prioritize their clients’ music, akin to a modern-day “payola” scandal, which could undermine the authenticity of the personalized playlists.

Analyzing deeper: While Deezer’s Playlist with AI offers an exciting new way for users to discover and enjoy music tailored to their tastes, the broader implications of AI-driven music curation remain to be seen. As these features become more prevalent across streaming platforms, it will be crucial to ensure transparency and fairness in how the algorithms operate to maintain user trust and support the diverse ecosystem of artists. The music industry will need to adapt and find ways to leverage these AI tools to benefit both creators and consumers alike.