Creatio’s latest update makes the case for CRM automation via agentic AI

Creatio revolutionizes CRM with AI-powered automation: Creatio’s latest update, Energy 8.2, integrates no-code enterprise CRM app development with a unified suite of AI capabilities, aiming to streamline business processes and boost productivity.

Key features of Energy 8.2:

• The update introduces a Unified AI Platform, bringing together agentic, generative, and prescriptive AI within a single environment.
• Users can now develop AI Skills using natural language inputs, without the need for coding expertise.
• Over 20 pre-configured AI Skills are embedded into the platform, enhancing core CRM functions for sales, marketing, and customer service.
• Creatio offers simplified pricing by including all AI features within its standard licensing, promoting faster and more predictable adoption.

No-code development meets AI: Energy 8.2 represents a shift in enterprise software, combining the simplicity of no-code development with advanced AI capabilities.

• The platform allows businesses to leverage AI and no-code together, transforming workflows without technical dependencies.
• This approach aims to empower organizations to create, deploy, and refine AI skills across departments without requiring specialized technical expertise.
• Burley Kawasaki, Creatio’s Global VP of Product Marketing and Strategy, emphasizes that this combination enables unprecedented levels of automation.

AI-driven CRM enhancements:

• The platform’s AI Command Center provides a structured environment for creating and managing AI skills throughout the organization.
• Pre-built AI Skills automate tasks, improve customer engagement, and streamline workflows across sales, marketing, and customer service functions.
• Users can customize and compose these skills to fit their specific business needs.

Flexible and open architecture: Creatio’s platform remains agnostic to AI models, allowing businesses to choose and integrate their preferred options.

• The system currently supports OpenAI models, with plans to expand compatibility to include Claude and Gemini.
• This flexibility enables businesses to select the AI models that best suit their requirements and adapt as new innovations emerge.

Industry alignment and client benefits: Creatio’s approach aligns with recent industry trends highlighted in Forrester’s research on modern business applications.

• The platform emphasizes adaptability and AI-driven capabilities, which are considered crucial for future business applications.
• Jim Slomka, Chief Revenue Officer at BSN Sports, a Creatio client, reports significant benefits, including increased productivity, larger average order sizes, and streamlined commercial processes.

Implications for enterprise automation: Energy 8.2 sets a new standard for enterprise software by offering a comprehensive, co-creative experience that goes beyond basic automation tools.

• By integrating AI directly into the app development cycle, Creatio enables businesses to accelerate innovation and improve customer experiences.
• The platform acts as both a productivity enhancer and a strategic partner, helping organizations navigate the evolving landscape of business automation.

Looking ahead: Creatio’s Energy release positions the company at the forefront of a new era in business software, emphasizing agility, scalability, and cost-effectiveness in the face of rapidly evolving AI technologies.