Nothing’s CMF sub-brand has launched the Watch 3 Pro, a $99 smartwatch that includes AI-powered fitness coaching, dual-band GPS, and up to 13 days of battery life. The device represents a significant upgrade from its $69 predecessor, positioning CMF to compete more aggressively in the budget smartwatch market dominated by brands like Amazfit and Xiaomi.
Key features: The Watch 3 Pro focuses heavily on health and fitness tracking with several notable improvements over previous models.
- The device includes 131 different sport modes and features an AI coach that provides post-workout summaries and guidance for improvement, with particular emphasis on running performance and endurance predictions for 5K and 10K races.
- A new heart rate sensor offers improved accuracy “across all skin tones and workout intensities,” according to Nothing.
- Dual-band GPS tracking provides more precise location data during outdoor activities.
Smart capabilities: The smartwatch integrates with popular AI services and extends battery performance significantly.
- ChatGPT integration allows users to ask OpenAI’s chatbot questions when their smartphone is nearby, though Nothing hasn’t clarified whether this requires a Nothing or CMF phone specifically.
- The device offers 13 days of battery life with “typical” use—two days longer than the Watch 2 Pro—and can fully recharge in 99 minutes.
- The watch maintains IP68 water and dust resistance for durability during workouts and daily wear.
Design trade-offs: The company made some compromises to accommodate the larger display and additional features.
- Nothing dropped the swappable bezel design from the previous generation, likely due to the display size increase from 1.32 inches to 1.43 inches with AMOLED always-on technology.
- The watch comes in three colors: CMF’s signature Orange, Light Gray, and Dark Gray.
Pricing strategy: The Watch 3 Pro costs $30 more than its predecessor but offers a limited-time discount.
- The base price increased from $69 for the Watch 2 Pro to $99, reflecting the additional features and larger display.
- Nothing is currently offering an introductory price of $79, though the duration of this promotional pricing remains unclear.
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