Black Friday deals on Apple Watch, AirTag and Mac

Apple’s latest product lineup sees significant price drops across multiple devices in early Black Friday sales, with notable discounts on the new Apple Watch Series 10, MacBooks, iMacs, and accessories.

Key price drops: The Apple Watch Series 10 leads the sales event with unprecedented discounts across all color variants, including Jet Black, Silver, and Rose Gold models.

• The 42mm model is now available for $349 (down from $399)
• The 46mm version is priced at $379 (reduced from $429)
• Amazon is expected to price match these Walmart offerings

MacBook Air deals: The M3 MacBook Air lineup features substantial discounts with some configurations seeing up to $400 off original prices.

• The 16GB/512GB M3 MacBook Air has dropped to $1,099, marking a $400 reduction from its early October price
• The 13-inch M3 model with 16GB/256GB is available for $899
• The 15-inch variant with 16GB/512GB can be purchased for $1,299

M4 iMac savings: The recently released M4 iMac models are experiencing their first major price cuts since their October launch.

• The premium configuration with nano-texture glass is available for $1,499 ($200 off)
• The base 8-core model with 16GB RAM starts at $1,204
• Various configurations offer savings between $100-200

Accessory highlights: Apple’s popular accessories are also seeing significant price reductions.

• Single AirTags have dropped to an all-time low of $19
• The AirTag 4-pack is now available for $70 (down from $99)
• The 2024 black Milanese Loop for Apple Watch is priced at $173 (regularly $199)

Market implications: These aggressive early Black Friday discounts on recently released products suggest Apple and retailers are adopting a more competitive pricing strategy, potentially in response to market conditions and consumer spending patterns.