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Intel’s AI-powered PC revolution: Asus has unveiled a new lineup of Copilot+ PCs in India, featuring Intel’s latest Core Ultra Series 2 processors and advanced AI capabilities.

Key product launches: The new Asus Copilot+ PC lineup includes the Zenbook S 14 laptop, ASUS NUC 14 Pro AI mini-desktop, and ExpertBook P5405 business laptop, all designed to leverage on-device AI for enhanced user experiences.

  • These devices will receive a free update to the Copilot+ PC experience when it becomes available, further expanding their AI capabilities.
  • The integration of Intel’s Core Ultra Series 2 processors provides up to 47 TOPS (Tera Operations Per Second) of AI performance through dedicated Neural Processing Units (NPUs).

Zenbook S 14: Portability meets power: Asus’ flagship ultraportable laptop combines cutting-edge display technology with powerful AI-enhanced performance.

  • The device features a 14-inch 3K ASUS Lumina OLED display with a 120 Hz refresh rate for exceptional visual quality.
  • Weighing just 1.2 kg and measuring 1.1 cm thick, the Zenbook S 14 offers impressive portability without sacrificing performance.
  • Configuration options include up to 32 GB of RAM and 1 TB of SSD storage, ensuring smooth multitasking and ample storage space.
  • A 72Wh battery provides extended usage time for on-the-go productivity.
  • Pricing for the Zenbook S 14 starts at Rs 1,42,990, with availability through ASUS e-shop, exclusive stores, and major e-commerce platforms.

ExpertBook P5405: AI-powered business computing: This laptop is tailored for professionals seeking advanced AI capabilities in a portable package.

  • The device incorporates ASUS AI ExpertMeet tools, including AI-powered transcription, translation, and noise cancellation for enhanced online meetings.
  • Exceptional battery life of up to 28 hours of video playback caters to the needs of mobile professionals.
  • The ExpertBook P5405 weighs 1.3 kg and offers up to 16 GB of RAM and 1 TB of SSD storage.
  • Advanced security features like Secure Boot and TPM (Trusted Platform Module) ensure data protection for business users.

ASUS NUC 14 Pro AI: Compact powerhouse: This mini-PC delivers impressive AI performance in an ultra-compact form factor.

  • Housed in a 0.6-liter chassis standing just 34 mm tall, the NUC 14 Pro AI is ideal for space-constrained environments.
  • The device offers up to 115 total platform TOPS, with the NPU contributing up to 47 TOPS for AI workloads.
  • LPDDR5x RAM and enhanced graphics capabilities ensure consistent performance across various tasks.
  • Security features include Secure Boot, fingerprint recognition, and TPM.
  • A tool-less design facilitates easy upgrades, making it suitable for both office and advanced computing applications.

Pricing and availability: While the Zenbook S 14’s pricing has been announced, Asus has yet to reveal details for the ExpertBook P5405 and NUC 14 Pro AI.

  • The Zenbook S 14 is available through multiple channels, including ASUS’ e-shop, exclusive stores, and major e-commerce platforms like Flipkart and Amazon.
  • Pricing and availability information for the ExpertBook P5405 and NUC 14 Pro AI are expected to be announced in the near future.

Broader implications: Asus’ launch of AI-powered PCs signifies a growing trend in the consumer electronics industry towards integrating on-device AI capabilities for enhanced user experiences and productivity.

  • The introduction of dedicated NPUs in consumer-grade devices points to a future where AI-assisted computing becomes increasingly ubiquitous.
  • As more manufacturers adopt similar technologies, competition in the AI-enhanced PC market is likely to intensify, potentially driving innovation and more accessible pricing for consumers.
  • The success of these devices could influence the development of AI-specific software and applications, further expanding the ecosystem of AI-powered computing solutions.

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