Apple expands AI capabilities: Apple’s generative AI offering, ‘Apple Intelligence’, is set to become available in more languages in 2024, including English (India).
- The feature will initially launch in American English with the iOS 18.1 software update.
- Additional languages to be supported include English (Singapore), German, Italian, Korean, Portuguese, and Vietnamese, with more to be announced.
- Localized English support for Australia, Canada, New Zealand, South Africa, and the UK is planned for later in 2024.
Key features of Apple Intelligence: The personal intelligence system will roll out next month with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, offering a range of AI-powered tools across various applications.
- Systemwide Writing Tools will allow users to rewrite, proofread, and summarize text in most writing environments.
- The Photos app will feature enhanced Memories, enabling users to create custom movies by typing descriptions.
- Natural language search capabilities will be improved for both photos and videos, allowing users to find specific moments in clips.
- A new Clean Up tool in Photos can remove distracting background objects without altering the main subject.
Audio and voice enhancements: Apple is also introducing new AI-powered features for audio processing and voice interaction.
- The Notes and Phone apps will gain the ability to record, transcribe, and summarize audio.
- Siri is set to become more natural, flexible, and deeply integrated into the system experience.
iOS 18 release: Alongside the AI announcements, Apple has launched the latest version of its mobile operating system.
- iOS 18 is now available as a free download for iPhone users worldwide.
- The update offers new ways for users to personalize their devices, though specific details were not provided in the article.
Availability and rollout: Apple’s AI features are being gradually introduced across different platforms and regions.
- Apple Intelligence is currently available in the EU through the macOS Sequoia 15.1 developer beta.
- The full rollout of Apple Intelligence features is expected to occur over the coming months.
- The iPhone 16 lineup, which may incorporate some of these AI features, is scheduled to be available to customers on September 20.
Broader implications for Apple’s AI strategy: Apple’s expansion of language support for its AI features signals a strong push into the global AI market.
- By including languages like English (India) and others, Apple is targeting large, diverse markets with significant growth potential.
- The integration of AI across various native apps suggests Apple is taking a holistic approach to AI implementation, potentially setting the stage for more advanced features in future updates.
- As Apple continues to develop its AI capabilities, it may face increasing competition from other tech giants already established in the AI space, potentially reshaping the landscape of mobile AI applications and services.
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