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Amazon has opened a new $200 million robotics fulfillment center in Daytona Beach, Florida, marking a significant expansion of the company’s automated warehouse operations in the region. The facility represents part of Amazon’s broader $38 billion investment across Florida and is expected to create over 1,000 jobs with starting wages of $19 per hour plus benefits.

What you should know: The new fulfillment center on Bellevue Avenue showcases Amazon’s commitment to advanced robotics technology in its logistics operations.

  • The facility features cutting-edge robotics systems designed to streamline order fulfillment and package processing.
  • Starting wages of $19 per hour plus benefits positions Amazon competitively in the Central Florida job market.
  • The opening demonstrates Amazon’s continued investment in automation to handle growing e-commerce demand.

The big picture: This facility is part of Amazon’s massive $38 billion investment strategy across Florida, indicating the company’s long-term commitment to expanding its presence in the state.

  • The investment underscores Amazon’s focus on building out its fulfillment network in strategic locations to improve delivery times and operational efficiency.
  • Central Florida’s location provides Amazon with strategic access to major population centers and transportation networks.

Why this matters: The opening reflects Amazon’s ongoing shift toward highly automated fulfillment operations while simultaneously creating substantial local employment opportunities.

  • The combination of advanced robotics and significant job creation illustrates how automation can coexist with workforce expansion in logistics operations.
  • The facility’s location in Volusia County brings high-paying warehouse jobs to a region that has been working to diversify its economic base beyond tourism.

Key details: The facility’s advanced robotics technology represents the latest evolution in Amazon’s fulfillment center operations.

  • WFTV’s Channel 9 was granted exclusive behind-the-scenes access to showcase the facility’s robotics capabilities.
  • The Bellevue Avenue location positions the facility for efficient distribution throughout Central Florida and beyond.

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