Comscore’s new tracking of AI tool usage reveals significant consumer adoption, with over 30% of Americans actively engaging with AI monthly. The analytics firm now monitors 117 different AI services across nine categories, providing businesses and researchers with valuable insights into how these technologies are reshaping digital behavior. This data will help organizations understand AI’s growing influence on consumer habits and market dynamics as these tools become increasingly embedded in everyday digital experiences.
The big picture: Comscore has officially added AI usage metrics to its analytics portfolio, allowing clients to track monthly visits across 117 different AI tools spanning nine categories on both PC and mobile platforms.
Key stats: Mobile usage dominates AI engagement in the United States with 67 million Americans accessing AI tools via mobile devices.
Mobile landscape: ChatGPT maintains its dominance across platforms, ranking as the most-used AI tool on mobile devices.
Why it matters: These metrics provide the foundation for understanding how AI adoption is transforming consumer digital engagement patterns across the broader online ecosystem.