Sports technology company Elevate launches EPIC, a new AI-powered platform that analyzes fan data to help sports organizations optimize revenue and engagement, with early adoption by NFL teams and college athletics.
Platform overview: Elevate’s performance and insights cloud (EPIC) combines consumer insights, ticketing management, and property analytics to help sports organizations make data-driven decisions.
- The platform processes data from 220 million people, including fan behavior, ticket sales, and sponsorship information
- EPIC helps organizations determine stadium seating options, ticket pricing, and fan retention strategies
- More than 25 organizations, including the Tennessee Titans and University of Illinois Athletics, are already using the platform
Technical infrastructure: The EPIC platform leverages multiple AI technologies and data processing methods to deliver insights.
- Anthropic Claude Haiku 3.5 LLM, fine-tuned on Elevate’s data, powers the platform’s interface and persona-based insights
- XGBoost machine learning library, via Amazon Sagemaker, analyzes numerical data for ticket pricing using 55 different features
- The system required extensive data vectorization processes to optimize accuracy and performance
Real-world implementation: The Tennessee Titans are using EPIC to support the development of their new $2.1 billion stadium project.
- The platform helps create detailed fan personas for targeted marketing strategies
- EPIC has assisted in developing sponsorship sales strategies and revenue roadmaps
- The Titans have exceeded premium seating sales targets for their upcoming stadium
Collegiate impact: University athletic departments are also benefiting from EPIC’s capabilities.
- University of Illinois Athletics uses the platform to improve ticketing and annual giving models
- The system helps athletic departments move beyond assumptions to make data-driven decisions
- EPIC’s analysis supports sustainable engagement models for fans and donors
Strategic implications: While AI in sports entertainment isn’t new, EPIC represents a significant advancement in how organizations can leverage data for business decisions.
- The platform addresses common challenges like fragmented data sources and evolving fan expectations
- EPIC differentiates itself from traditional CRM solutions through sports-specific intelligence
- The technology’s success with early adopters suggests potential for broader adoption across the sports entertainment industry
Market trajectory: As sports organizations continue to seek ways to maximize revenue and enhance fan engagement, AI-powered platforms like EPIC may become increasingly crucial for maintaining competitive advantage in the rapidly evolving sports entertainment landscape.
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