AI shopping tool from Google transforms online retail experience

Google is introducing AI-powered shopping automation that promises to revolutionize how consumers find and purchase products online. Building on its existing shopping features in Search, Google’s new AI Mode will not only help users search for products using conversational language but also autonomously complete purchases when items hit a user’s target price. This advancement represents a significant step toward fully automated e-commerce experiences, potentially changing how consumers interact with retail websites and online deals.

The big picture: Google’s new AI-powered shopping feature allows Gemini to autonomously purchase products when they reach a consumer’s desired price point, combining AI search capabilities with automated transaction completion.

How it works: Shopping in Google’s new AI Mode integrates Gemini’s conversational capabilities with automated purchasing functionality, creating a complete shopping assistant.

• Users can find products using natural language and then set specific criteria including size, color, and desired price point.
• Once the product meets the user’s price requirements, Google AI will automatically purchase it using the consumer’s Google Pay credentials.
• For example, users waiting for Google Pixel Buds Pro 2 earbuds to drop to $189 can set these parameters and let the AI handle the transaction when the price condition is met.

Availability: The AI-powered shopping automation will initially launch exclusively in the United States.

• Google plans to roll out the feature gradually to users over the coming months.
• No specific date was provided for potential international expansion of the service.

Why this matters: This advancement represents a significant shift from passive price monitoring to active automated purchasing, potentially changing how consumers approach deal-hunting.

• The technology eliminates the common consumer frustration of missing limited-time discounts on desired products.
• It also introduces a new level of AI agency in e-commerce, where AI systems can independently complete financial transactions based on pre-set human preferences.