AI-powered Brisk It smart grill debuts for $400 at CES 2025

Brisk It has announced a new AI-powered electric wood pellet smoker, the Zelos 450, at CES 2025, offering automated grilling features at $399.

Product specifications and features: The Zelos 450 combines traditional grilling capabilities with modern smart technology and artificial intelligence.

• The grill provides 450 square inches of cooking space with a temperature range of 180-500 degrees Fahrenheit
• Wi-Fi connectivity enables remote monitoring and control through a mobile app
• The unit functions as both a slow cooker and high-heat grill

AI integration and automation: The Vera 2.0 AI system serves as a digital cooking assistant that manages the grilling process.

• Smart Image Recognition technology generates recipes based on photos of ingredients
• The Recipe Re-creation feature converts traditional recipes into automated cooking instructions
• The system sends notifications about cooking progress and provides maintenance reminders
• If users miss important steps, the AI automatically adjusts temperature settings to prevent overcooking

Market positioning and availability: The Zelos 450’s pricing strategy makes AI-powered grilling more accessible to mainstream consumers.

• At $399, it costs significantly less than Traeger’s entry-level smart grills ($800)
• The price point represents a substantial reduction from Brisk It’s previous AI grills, which started at $849.99
• The grill will be available through major retailers including Amazon, Home Depot, Lowe’s, and Walmart in Q1 2025

Looking ahead: While the integration of AI into grilling may seem unnecessary to traditional barbecue enthusiasts, early reviews of previous Brisk It models suggest that automation features can enhance the cooking experience for both novice and experienced grillers. The success of this more affordable model could signal a shift toward wider adoption of smart cooking appliances in outdoor cooking.