AI is Reshaping how Home Furnishing Retailers Approach Digital Marketing

AI revolutionizing digital marketing for home furnishings retailers: Artificial Intelligence is transforming the way home furnishings retailers approach their digital marketing strategies, offering powerful solutions to expand reach, engage shoppers, and streamline operations in a challenging economic climate.

The current landscape: Home furnishings retailers are facing shifting consumer behaviors due to inflation and high housing interest rates, making AI in digital marketing a crucial tool for staying competitive and scaling their businesses.

• AI technologies are becoming increasingly accessible to ecommerce retailers, with platforms like BigCommerce partnering with leading AI solutions to provide integrated tools.
• Personalization has become the norm, raising consumer expectations for tailored marketing communications from brands.

Email and SMS marketing transformation: AI is enabling home furnishings retailers to create personalized email and text communications effortlessly, meeting heightened consumer expectations.

• BigCommerce’s partnership with Klevu allows retailers to build custom product recommendations based on shopper-specific data.
• Klaviyo, when paired with Klevu, empowers businesses to craft personalized messaging, streamline operations, and target shoppers more effectively.
• Richard Bell, President and Owner of UntilGone, reported a 200% increase in revenue after implementing AI-driven recommendations in transactional emails.

SEO strategy optimization: AI is revolutionizing how home furnishings retailers approach search engine optimization, saving time and resources while improving visibility.

• BigCommerce’s BigAI Copywriter generates SEO-optimized product descriptions in a brand’s tone of voice, incorporating relevant keywords to improve search engine rankings.
• AI-powered content creation tools help brands craft meta descriptions, FAQs, social posts, and blogs designed to increase organic traffic and establish industry expertise.
• Designerie’s Managing Director, Brendan McCarthy, utilizes a variety of AI and SEO writing tools to create blog content.

Enhancing paid ad campaigns: AI is helping retailers achieve better ROI on their paid advertising by targeting relevant audiences and managing budgets more effectively.

• Tools like AdRoll use machine learning AI to optimize bid pricing, manage campaign budgets, and analyze data to identify and target the right audiences.
• Augmented reality technologies, such as Threekit, allow furniture retailers to offer interactive product displays in digital advertisements, creating lasting impressions and increasing click-through rates.

Looking ahead: AI as a competitive advantage: As the home furnishings retail market faces economic challenges, embracing AI and other emerging technologies is becoming crucial for success.

• AI-powered tools and integrations offered by platforms like BigCommerce can boost engagement, streamline operations, and provide creative ways to attract and convert shoppers.
• Retailers who leverage AI in their digital marketing strategies are better positioned to stand out in a competitive market and drive sales despite economic headwinds.