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The first “Miss AI” contest, held by influencer platform Fanvue, has sparked controversy for promoting unrealistic beauty standards through AI-generated social media influencers.

Key details of the contest: Fanvue’s “Miss AI” pageant, part of the “World AI Creator Awards,” judged AI-generated social media influencers:

  • The winner, Kenza Layli, is a fictional Instagram influencer from Morocco with over 200,000 followers, created by Myriam Bessa of the Phoenix AI agency.
  • The contest awarded cash prizes to the creators of the top three AI-generated influencers, with Bessa receiving $5,000 for Layli’s first-place win.
  • CNN covered the event, seemingly referring to the AI-generated images as if they were real people, quoting Layli’s AI-generated or ghostwritten acceptance speech.

Criticism from the AI community: The contest has drawn backlash from women in the AI field, who argue that it objectifies women and sets a problematic precedent:

  • Dr. Sasha Luccioni, a Hugging Face AI researcher, expressed disappointment but not surprise, calling the contest “another stepping stone on the road to objectifying women with AI.”
  • Critics argue that the lack of gender diversity in the AI field has led to the creation of AI-generated images that promote an ideal of what women should look like.
  • The rise of AI-generated Instagram influencers, made possible by tools like Stable Diffusion and techniques like Dreambooth, has attracted criticism since its emergence in 2022.

Analyzing the implications: The “Miss AI” contest highlights the pervasiveness of AI-generated fakery in contemporary culture and raises questions about the potential consequences:

  • The contest’s controversial nature serves as publicity for Fanvue, which monetizes attention online, regardless of whether it is AI-generated or human-generated.
  • The event promotes unrealistic beauty standards that no human can live up to, potentially exacerbating feelings of inadequacy among both women and men.
  • As AI-generated influencers become more prevalent, it is crucial to consider the ethical implications and the impact on societal perceptions of beauty and authenticity.

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