Adobe launches LLM Optimizer to track brand visibility in AI chatbots

Adobe has launched LLM Optimizer, a platform designed to help brands track and boost their visibility across AI chatbots like ChatGPT, Gemini, and Claude. The tool addresses a fundamental shift in how consumers search for information online, as traditional Google search gradually competes with conversational AI interfaces that are reshaping digital marketing strategies.

What you should know: The platform provides marketers with comprehensive visibility into how their brands appear across various large language models and AI chatbots.

• Marketers receive real-time updates when their content appears in LLM responses to user queries, offering insights into how, when, and where their brands are being mentioned.
• The system includes a recommendation engine that monitors LLM responses and suggests content adjustments to boost brand visibility, with changes approved through single-click implementation.
• Adobe ensures all approved modifications adhere to brand design guidelines while eliminating time-intensive web development processes.

Why this matters: Google’s decades-long dominance in online search and advertising is facing its first significant challenge as consumers increasingly turn to AI chatbots for information discovery.

• While Google still handles approximately 373 times more search queries than ChatGPT according to recent studies, the gap is narrowing as AI tools reshape user behavior.
• OpenAI CEO Sam Altman reported that ChatGPT fields around 1 billion messages daily, compared to Google’s estimated 8.5 billion daily searches.
• For the first time in years, brands must account for customers using new tools for personalized product recommendations and service comparisons beyond traditional search results.

How it works: The LLM Optimizer functions as a comprehensive monitoring and optimization dashboard for generative AI performance.

• The platform tracks brand mentions across multiple AI tools and analyzes the types of questions customers are asking, allowing for refined marketing tactics.
• Users can access the tool through existing Adobe Experience Manager accounts or as a standalone application, with enterprise pricing varying by company size and specific needs.
• The system generates shareable reports for cross-team collaboration and strategic planning.

The bigger picture: Adobe’s launch reflects growing recognition among major tech companies that fundamental digital marketing approaches must evolve alongside changing consumer web interactions.

• Traditional SEO (search engine optimization) strategies built around Google’s proprietary algorithm are expanding to include optimization for conversational AI responses.
• The shift represents a gradual but significant change in the online advertising landscape that has been dominated by Google AdSense and traditional search result placements.

What they’re saying: “Generative AI interfaces are becoming go-to tools for how customers discover, engage, and make purchase decisions, across every stage of their journey,” said Loni Stark, vice president of strategy and product at Adobe Experience Cloud.

• “With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter.”