Adobe launches AI Foundry to build custom enterprise models using client data

Adobe has launched AI Foundry, a new managed service that creates custom generative AI models for enterprise clients using their proprietary data, imagery, and creative assets. The service addresses enterprise concerns about copyright, brand consistency, and IP protection by offering private, brand-specific versions of Adobe Firefly that generate commercially safe content.

What you should know: AI Foundry represents Adobe’s shift from self-serve AI tools to a white-glove service model for large enterprises.

• Adobe engineers work directly with clients to build custom models trained on company-specific data, colors, logos, and brand voice.
• Each generated image, video, or design is brand-safe, legally cleared, and ready for commercial use.
• Models remain private to individual clients and include built-in content-tracking metadata for IP protection.

Why this matters: The service tackles the “we’re not allowed to use public AI tools” problem that has prevented many enterprise marketing teams from adopting generative AI at scale.

• Most companies worry about copyright issues, brand consistency, and losing control of proprietary assets when using public AI models.
• Adobe combines its creative software expertise with enterprise-grade governance to enable safe, scalable AI-driven content production.

Who’s involved: Early partners include major brands with significant creative requirements.

• Disney Imagineering and Home Depot are reportedly among the first clients testing the service.
• Adobe hasn’t disclosed pricing details or performance metrics for the custom models.

The big picture: Adobe is positioning trust as a premium service in the generative AI market, potentially bridging the gap between AI experimentation and enterprise adoption.

• As the article notes, “Generative AI is easy to try and hard to trust.”
• By turning trust into a managed service, Adobe may help move AI tools from experimental labs into mainstream corporate workflows.