Adobe Just Incorporated More GenAI Features into Illustrator and Photoshop

Adobe introduces new generative AI features to Illustrator and Photoshop, aiming to streamline creative workflows and empower professionals.

Key updates in Illustrator: Adobe’s latest Firefly Vector AI model powers several new features in Illustrator, now available in public beta:

• Generative Shape Fill allows users to add detailed, AI-generated vectors to shapes using text prompts.
• The Text to Pattern beta feature has been improved, enabling the creation of scalable, customized vector patterns for various applications like wallpapers.
• Style Reference generates outputs that mimic existing styles, helping designers maintain consistency.

Additional Illustrator enhancements: Beyond generative AI, this update brings other tools to streamline design tasks:

• The Dimension tool automatically adds sizing information to projects.
• The Mockup feature provides previews of how designs look on 3D products.
• Retype converts static text in images into editable text.

Photoshop improvements: Adobe’s flagship image editing software also receives updates:

• The Generate Image feature, powered by the Firefly Image 3 Model, is now generally available in both desktop and web apps.
• Enhance Detail for Generative Fill provides improved sharpness and detail when applied to large images.
• The Selection Brush tool, now generally available, simplifies the process of selecting and separating specific objects from the canvas.

Adobe’s ongoing generative AI journey: This release marks the latest in a series of generative AI rollouts for Adobe since introducing its first Firefly model last year:

• Despite insisting that its Firefly models are ethically trained on licensed content from Adobe Stock, the company faced backlash over a recent policy update.
• Adobe clarified that customer projects won’t be used as AI training material following the controversy.
• Some creative professionals have expressed concerns that generative AI features automating design work could reduce job opportunities for human artists.

Balancing AI and human creativity: Adobe maintains that its goal is to empower creative professionals, not replace them:

• Deepa Subramaniam, Adobe Creative Cloud’s VP of product marketing, states that the company believes “every massive technology shift offers opportunities to deliver new products and innovations.”
• Adobe aims to harness the power of generative AI to amplify human creativity and expression rather than diminish the role of human artists and designers.