Adobe demos Next-Gen AI to supercharge marketers

Adobe‘s annual Sneaks preview at the Adobe Summit offers a fascinating window into potential future products, with nearly half of these experimental innovations eventually becoming actual features. This year’s lineup heavily features AI agents designed to streamline marketing and creative workflows, continuing a tradition that previously introduced popular tools like Generative Fill (originally called Project Fast Fill).

The big picture: Adobe’s 2025 Sneaks showcase reveals seven AI-powered projects aimed at transforming how marketers understand customers, create content, and optimize digital experiences.

• These innovations build upon Adobe’s existing product ecosystem, particularly Experience Platform and Experience Manager.
• Each project addresses specific pain points in the marketing workflow, from customer understanding to content creation and cross-team collaboration.

Key innovations: Project Perfect Context combines external data with customer behavior to deliver deeper audience insights.

• The AI agent integrates economic data and global weather patterns with first-party behavioral data to help marketing teams develop more nuanced customer understanding.
• This cross-referencing capability could significantly enhance personalization strategies by contextualizing customer actions within broader environmental factors.

Workflow automation: Several projects focus on streamlining time-intensive tasks that typically require cross-functional collaboration.

• Project Slide Wow automatically transforms Adobe Customer Journey Analytics data into polished Microsoft PowerPoint presentations complete with visualizations and speaker notes.
• Project Site Leap eases content management system transitions by importing existing brand pages into Adobe Experience Manager and aligning them with new design specifications.

Creative collaboration: Project Vision Cast uses generative AI to bridge communication gaps between marketing and creative teams.

• The tool creates rough product concept interpretations, potentially eliminating misunderstandings that often occur during the ideation phase.
• This addresses a persistent challenge in marketing departments where vision-to-execution gaps frequently cause delays and revisions.

Personalization capabilities: Project Frame Sense demonstrates Adobe’s continued investment in tailored customer experiences.

• The innovation creates personalized video experiences for travel and hospitality brands using customer insights and AI-powered digital avatars.
• This technology could significantly enhance engagement in high-consideration purchase journeys where visual storytelling is particularly effective.

Data visualization: Project Panorama helps brands track mobile application performance through intuitive visual representations.

• The real-time mapping system displays user behavior and performance metrics in an accessible format.
• This visualization approach could make complex mobile analytics more actionable for non-technical marketing team members.