News/Retail
New Amazon AI Tool Transforms Product Images Into Engaging Video Ads
Amazon's AI-powered video ad generator: Amazon has introduced a new generative AI solution that transforms product images into video ads, aiming to streamline the creation process for advertisers and boost its advertising segment. The video generator, currently in beta, is part of Amazon's Sponsored Brands campaign suite and is available to ad partners at no additional cost. French skincare company Gellé Frères has been testing the offering in preparation for the Black Friday rush, reporting significant time savings in video ad production. Amazon has also introduced a live image capability for its existing image generator feature, allowing brands to add...
read Sep 24, 2024AI is Reshaping how Home Furnishing Retailers Approach Digital Marketing
AI revolutionizing digital marketing for home furnishings retailers: Artificial Intelligence is transforming the way home furnishings retailers approach their digital marketing strategies, offering powerful solutions to expand reach, engage shoppers, and streamline operations in a challenging economic climate. The current landscape: Home furnishings retailers are facing shifting consumer behaviors due to inflation and high housing interest rates, making AI in digital marketing a crucial tool for staying competitive and scaling their businesses. AI technologies are becoming increasingly accessible to ecommerce retailers, with platforms like BigCommerce partnering with leading AI solutions to provide integrated tools. Personalization has become the norm, raising...
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