News/Perplexity
Generative Engine Optimization rewrites search rules
A fundamental shift is occurring in how information is accessed online as language models replace traditional search engines. Andreessen Horowitz's analysis reveals that after two decades of SEO dominance, we're witnessing the rise of Generative Engine Optimization (GEO) – a paradigm where visibility means appearing in AI-generated answers rather than ranking high on search results pages. With Apple integrating AI-native search engines like Perplexity into Safari, Google's distribution monopoly faces serious challenges, potentially upending the $80+ billion SEO industry and establishing a new era of language model-based search. The big picture: Traditional search engines built on links are giving way...
read Jun 3, 2025Samsung to add Perplexity AI on select devices soon
Samsung's potential partnership with Perplexity AI represents a significant shift in the mobile AI landscape, as the electronics giant appears to be diversifying beyond its existing Google Gemini integration. This move could reshape how AI assistants are integrated into smartphones and signals growing competition in the AI assistant market as major device manufacturers seek to differentiate their offerings through unique AI partnerships. The big picture: Samsung is reportedly finalizing a deal with AI startup Perplexity to preload its app and assistant on future Galaxy devices, potentially making it the default AI assistant on Samsung smartphones. The partnership could debut as...
read May 19, 2025Le Monde partners with Perplexity as AI impact on legacy print grows
Le Monde's partnership with AI startup Perplexity highlights the growing trend of media organizations forging strategic alliances with AI companies to develop new products, expand audience reach, and create alternative revenue streams. This collaboration comes amid increasing tensions between publishers and AI firms over content usage, as media companies seek to establish mutually beneficial relationships rather than pursuing legal action over unauthorized training data. The big picture: French newspaper Le Monde has entered a content partnership with U.S.-based AI company Perplexity, allowing the AI firm to access Le Monde's content while the newspaper leverages Perplexity's technology for new AI product...
read May 19, 2025AI-influenced search behavior prompts push for smarter B2B purchase journeys
B2B marketers face a fundamental shift in how buyers search for information, as generative AI tools transform traditional search-to-click pathways into AI-curated, conversational experiences. According to Forrester's recent research, 89% of B2B buyers now use AI tools throughout their purchase journey, creating an urgent need for content strategies that prioritize AI visibility, demonstrate genuine expertise, and align with evolved buyer expectations. This transformation demands that marketing teams abandon outdated digital playbooks or risk becoming invisible in the AI-curated information landscape. The big picture: B2B buying behavior has fundamentally changed as buyers increasingly rely on AI tools rather than traditional search-to-click...
read May 14, 2025Perplexity and PayPal team up for seamless checkout experience
Call it "Buy on My Behalf," or...BOMB? Perplexity AI is expanding its capabilities through a new partnership with PayPal that will transform how consumers shop online. This collaboration represents a significant advancement in agentic commerce, where AI assistants don't just recommend products but can complete transactions on users' behalf. The integration will allow millions of PayPal and Venmo users to make purchases directly through Perplexity's interface, potentially reshaping e-commerce by eliminating traditional checkout barriers. The big picture: Perplexity AI has formed a strategic partnership with PayPal to enable direct purchasing capabilities within its chat interface, strengthening its position in the...
read May 12, 2025AI search firm Perplexity nears $14B valuation in funding round
Perplexity AI is on the verge of securing substantial funding that would cement its position as a significant competitor in the AI-powered search market. While the potential $500 million investment led by Accel would dramatically boost the company's valuation, it represents a scaling back from initial fundraising ambitions, highlighting the evolving dynamics in late-stage AI startup financing even as investors continue to back promising alternatives to traditional search engines. The big picture: Perplexity AI is in advanced talks with Accel to raise $500 million at a $14 billion valuation, positioning the AI search startup as a serious Google competitor. Funding...
read May 12, 2025ChatGPT’s new PDF export feature boosts business productivity
OpenAI's new PDF export feature for ChatGPT's Deep Research solves a critical friction point for business users, transforming AI research from an experimental capability into a practical business tool. The update enables Plus, Team, and Pro subscribers to download comprehensive research reports with preserved formatting, tables, images, and clickable citations—addressing a key enterprise need for seamlessly integrating AI-generated insights into traditional business workflows. This strategic enhancement reveals OpenAI's accelerating pivot toward enterprise markets as competition in the AI research assistant space intensifies. The big picture: OpenAI's seemingly modest PDF export feature represents a strategic shift as the company aggressively targets...
read May 7, 2025Apple expands Safari AI search options amid Google decline
Apple's strategic AI pivot in Safari marks a significant shift in how the tech giant approaches search functionality across its ecosystem. The company's plan to integrate AI search providers like Perplexity and Anthropic into Safari on iPhones, iPads, and Macs comes at a pivotal moment when traditional search behavior is changing and regulatory pressure threatens Apple's lucrative Google partnership. This development signals Apple's recognition that AI-powered search alternatives are becoming increasingly important to users while also representing a potential hedge against regulatory and market disruptions. The big picture: Apple SVP Eddy Cue revealed in court testimony that the company will...
read May 7, 2025After decades of dominance, Google’s search empire faces erosion
Google's search dominance is showing signs of erosion for the first time in decades, dropping below 90% market share amid growing user frustration with ad-heavy results and declining search quality. This shift marks a significant moment in internet history, as Google's near-monopoly on how people find information online—established when PageRank revolutionized search in the late 1990s—faces meaningful competition from emerging AI-powered alternatives. The big picture: Google's global search market share has fallen below 90% for the first time since 2015, marking a slow but steady decline from its peak of 93.11% in May 2023. According to StatCounter, Google's global search...
read May 6, 2025Perplexity AI launches Comet web browser this month
Perplexity's Comet browser represents a significant evolution in the browser wars, introducing AI capabilities that promise to transform how users navigate and retrieve information online. The upcoming launch challenges established players like Google Chrome by offering intuitive natural language search for browsing history and tabs, potentially addressing long-standing user frustrations with traditional browsers' organization limitations. The big picture: Perplexity is preparing to launch Comet, an AI-powered web browser designed to compete directly with Google Chrome, featuring integrated AI assistance for online research and browsing history management. Perplexity has been gradually revealing information about Comet through a new homepage, a "Learn...
read May 5, 2025AI drives shift from SEO to “GEO” as companies adapt
Artificial intelligence is rapidly changing how consumers find information online, creating a fundamental shift from traditional search engine optimization (SEO) to generative engine optimization (GEO). According to a recent Bain & Company study, 80% of consumers now rely on AI summaries for nearly half their searches, with traditional website clicks dropping by up to 25%. This transformation signals a crucial pivot point for businesses, which must now optimize content to appear in AI-generated answers or risk becoming invisible to potential customers. The big picture: Google's "AI Overviews" feature now serves over 1 billion users, providing complete answers before users click...
read Apr 30, 2025SaaStr 2025 unites top cloud, B2B and AI leaders in SF Bay
SaaStr Annual + SaaStr AI Summit 2025 stands out as the definitive gathering of cloud and AI industry leaders, bringing together executives who are actively shaping the future of AI-first software. Taking place May 13-15 in San Francisco, this event distinguishes itself by featuring actual revenue leaders and founders rather than theoretical speakers—offering attendees direct access to strategies from executives building successful nine-figure ARR businesses across cloud services, AI development, marketing, and platform leadership. 1. Cloud Titan Leaders The event showcases leadership from major cloud service providers including the CEO of Snowflake who's driving data cloud innovation, CEO of HubSpot...
read Apr 26, 2025AI browser raises privacy concerns with comprehensive user tracking
Perplexity's upcoming AI browser aims to create unprecedented user tracking capabilities to monetize personal data more effectively than existing platforms. The controversial approach, revealed by CEO Aravind Srinivas, highlights growing tensions between AI-powered personalization and privacy concerns as tech companies compete for dominance in the increasingly profitable data monetization landscape. The big picture: Perplexity CEO Aravind Srinivas revealed plans for an AI browser called Comet that would track users more comprehensively than any existing browser to deliver hyper-personalized advertising. Srinivas stated on a YouTube podcast that the company wants to collect data "even outside the app" including purchases, travel habits,...
read Apr 25, 2025Perplexity launches AI voice assistant to rival Siri on iOS
Perplexity's new Voice Assistant feature brings powerful AI capabilities to iOS users, offering a compelling alternative to Apple's delayed Siri enhancements. This update significantly expands accessibility to conversational AI on Apple devices, notably including older iPhones and iPads that won't support Apple Intelligence, while providing sophisticated integration with various apps and services. The big picture: Perplexity has updated its iOS app with a new Voice Assistant feature that allows users to interact with AI through voice commands even when navigating away from the app. The assistant can perform complex tasks across multiple apps, including drafting emails, controlling smart home devices,...
read Apr 25, 2025Motorola’s new Razr phones debut Moto AI and Perplexity features
Motorola is betting big on artificial intelligence with its expanded Moto AI platform, now available across its new Razr smartphone lineup. The company's partnership with Perplexity brings advanced AI search capabilities directly to users' pockets, while new AI features aim to simplify information management and enhance productivity. This integration represents Motorola's strategy to differentiate itself in the competitive smartphone market through exclusive AI functionality. The big picture: Motorola is integrating its Moto AI platform across its new Razr smartphone lineup while partnering with Perplexity to provide advanced AI search capabilities. The new lineup includes three models: Razr Ultra ($1,299.99), Razr+...
read Apr 25, 2025Google may sell Chrome as OpenAI and Perplexity AI show interest
Google's antitrust showdown with the U.S. Department of Justice has taken a dramatic turn with the possible forced sale of Chrome, the world's dominant web browser. This development marks a potential watershed moment in tech regulation, as both OpenAI and Perplexity AI have publicly expressed interest in acquiring Chrome should Google be required to divest it. The case highlights escalating government efforts to address monopolistic practices in the digital economy and could reshape the competitive landscape of search and browser markets. The big picture: The U.S. Justice Department is seeking to force Google to sell its Chrome web browser as...
read Apr 24, 2025Turf war? Perplexity challenges Siri with advanced AI chatbot…for iPhones
Perplexity AI has launched a new voice assistant feature for iOS that competes with Siri's functionality, despite Apple's system-level limitations. This development represents a significant step toward creating alternative voice assistants on the iPhone, potentially delivering on CEO Aravind Srinivas' recent promise to create "a version of Siri that works reliably on basic stuff" – demonstrating how quickly AI companies can now implement features that traditionally required deep system integration. The competitive landscape: Despite Siri's privileged position as Apple's native voice assistant, Perplexity has managed to implement similar functionality within the constraints of iOS. Siri maintains exclusive access to system-level...
read Apr 11, 2025Claude enters the web search chat, rivalling Perplexity and ChatGPT
Anthropic's Claude chatbot is catching up to competitors by finally adding web search capabilities, expanding its functionality beyond its native knowledge base. This development marks a significant shift in the AI chatbot landscape as these tools increasingly compete with traditional search engines, offering users conversational interfaces that process and deliver search results with cited sources. The big picture: Anthropic has announced that Claude can now search the web, joining competitors like ChatGPT Search and Perplexity in offering real-time internet access to supplement its built-in knowledge. How it works: Claude processes internet information and delivers relevant sources in a conversational format...
read Apr 10, 2025Perplexity mocks Google’s search with Squid Game star in new ad campaign
Perplexity AI is escalating its competition with Google through a celebrity-driven ad campaign featuring "Squid Game" star Lee Jung-jae. The campaign directly mocks Google's search functionality while highlighting Perplexity's AI-powered conversational search capabilities. This marketing strategy reveals how AI companies are increasingly focusing on reliability and accuracy as key differentiators in the rapidly evolving search market. The campaign setup: Perplexity's 90-second advertisement places Lee Jung-jae in a Squid Game-like scenario where he must complete various information-seeking challenges. In the first challenge, when trying to remove coffee stains from a white shirt, a Google parody called "Poogle" unhelpfully provides a list...
read Apr 9, 2025“Deep Research” becomes AI’s latest recycled buzzword as labs race to rebrand similar tech
The phraseology power of "deep dive" may be dwindling, but "Deep Research" is just getting started. The tech marketing machine has recycled yet another term, as "Deep Research" becomes 2025's hot AI buzzword. Following the pattern of previous industry crazes like RAG (2023) and agentic systems, major AI labs including Google, OpenAI, Perplexity, DeepSeek, Alibaba, and xAI have all launched versions of "Deep Research" capabilities without establishing a consistent definition. This rebranding phenomenon highlights how frontier AI companies continually repackage similar technological approaches under new marketing terms, creating confusion while competing for market attention. The big picture: Multiple major AI...
read Apr 9, 2025How to set up Perplexity AI as your default search engine—a step-by-step guide
Perplexity AI offers a compelling alternative to Google Search with its conversational interface and research-oriented approach at a time when Google's search experience has deteriorated. This step-by-step guide explains how to set up Perplexity AI as your default search engine across different browsers and devices, highlighting why it might be worth making the switch. 1. Why consider Perplexity AI as your search engine Unlike Google's increasingly cluttered search experience, Perplexity AI combines traditional search functionality with large language model capabilities, allowing for conversational, context-aware interactions. The platform maintains conversation history, enabling you to ask follow-up questions without starting a new...
read Apr 3, 2025Perplexity takes on Google with “Squid Game” star in aggressive new TV ad
Perplexity's new TV commercial starring "Squid Game" actor Lee Jung-jae directly challenges Google's search dominance by highlighting AI-powered answers versus traditional search results. The strategic ad campaign represents an escalation in the emerging competitive landscape between AI search tools, taking direct aim at both Google's ad-filled results and a previous AI response error while showcasing Perplexity's multilingual capabilities and factual accuracy. The big picture: Perplexity is embracing confrontational marketing tactics reminiscent of the classic Mac vs. PC ads, signaling a new phase of competition in the AI search market. The advertisement places "Squid Game" star Lee Jung-jae in a high-pressure...
read Apr 2, 2025AI search tools provide wrong answers up to 60% of the time despite growing adoption
AI-powered search tools are rapidly replacing traditional search engines for many users, with nearly one-third of US respondents now using AI instead of Google according to research from Future. However, recent testing reveals significant accuracy problems across major AI search platforms, raising serious questions about their reliability for information retrieval. This shift in search behavior is occurring despite concerning evidence that even the best AI search tools frequently provide incorrect information, fail to properly cite sources, and repackage content in potentially misleading ways. The big picture: Independent testing shows AI search tools are far from ready to replace traditional search...
read Mar 28, 2025Perplexity brings Circle to Search-like feature to more Android devices
Perplexity's new Android feature mimics Google's Circle to Search functionality, allowing users to interact with on-screen content without leaving the app. This innovation represents a significant enhancement for Android users, potentially expanding this intuitive search capability to devices that couldn't previously access it while keeping users within Perplexity's ecosystem, which some reviewers have found superior to Google's Gemini for certain tasks. How it works: Perplexity's implementation allows users to circle content on their screen and ask follow-up questions about it while staying within the Perplexity app. In the demonstration shared by CEO Aravind Srinivas, a user circled text about Roger...
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