News/Marketing
Did 1995 see this coming? AI to eliminate 2/3 of ad agency jobs by 2030
Artificial intelligence is radically transforming the marketing profession, with predictions that by 2030, over two-thirds of advertising agency jobs may become redundant. This evolution isn't signaling the death of marketing but rather its fundamental reconstruction, as AI increasingly assumes both routine and creative tasks that were once exclusively human domains. The transformation mirrors predictions made decades ago in Jeremy Rifkin's "The End of Work" (1995), creating a pivotal moment for marketing professionals to reimagine their roles as strategic visionaries rather than operational specialists. The big picture: Traditional marketing roles face extinction as AI systems demonstrate unprecedented capabilities in content creation,...
read Apr 13, 20256 ways AI is transforming B2B sales efficiency and personalization
Artificial intelligence is revolutionizing B2B sales by addressing the unique challenges of complex buying processes, lengthy sales cycles, and relationship-driven transactions. While human connections remain essential in B2B sales, AI technologies now offer powerful capabilities to analyze customer behavior, automate routine tasks, and deliver personalized engagement at scale. This strategic combination of AI-powered efficiency with human relationship management is transforming how B2B organizations identify, nurture, and convert high-value prospects. 6 Strategic Ways to Leverage AI in B2B Sales 1. Improve lead scoring with predictive analytics AI transforms subjective lead evaluation into a data-driven science by analyzing historical interaction patterns across...
read Apr 12, 2025Hohem’s iSteady M7 gimbal brings AI tracking and pro stabilization to smartphone filmmakers
Hohem's new iSteady M7 smartphone gimbal elevates content creation with advanced AI features and professional stabilization capabilities that go beyond what even the best smartphone cameras can deliver on their own. While modern phones have improved their built-in stabilization, the M7 offers the precision hardware control and tracking features that serious content creators need to achieve truly cinematic, professional-grade video production with smoother camera movements and enhanced creative possibilities. The big picture: Hohem's iSteady M7 combines professional-grade stabilization with AI tracking capabilities and integrated lighting to help content creators produce more polished videos. The gimbal features an orthogonal 3-axis design...
read Apr 11, 2025Adobe demos Next-Gen AI to supercharge marketers
Adobe's annual Sneaks preview at the Adobe Summit offers a fascinating window into potential future products, with nearly half of these experimental innovations eventually becoming actual features. This year's lineup heavily features AI agents designed to streamline marketing and creative workflows, continuing a tradition that previously introduced popular tools like Generative Fill (originally called Project Fast Fill). The big picture: Adobe's 2025 Sneaks showcase reveals seven AI-powered projects aimed at transforming how marketers understand customers, create content, and optimize digital experiences. These innovations build upon Adobe's existing product ecosystem, particularly Experience Platform and Experience Manager. Each project addresses specific pain...
read Apr 11, 2025Gen AI traffic to retail sites surges 1,300%, reshaping online shopping
Generative AI is rapidly transforming online shopping behavior, with consumers increasingly turning to AI assistants to guide their purchase decisions rather than treating them as mere site interruptions. New Adobe Analytics research, analyzing over one trillion visits to US retail sites alongside survey data from 5,000 respondents, reveals a dramatic shift in how AI is influencing the digital economy and driving significant traffic to retailers, creating both opportunities and challenges for brands. The big picture: Gen AI traffic to retail sites has experienced explosive growth, increasing 1,300% during the 2024 holiday season compared to the previous year, with traffic now...
read Apr 11, 2025Monks and NVIDIA partner to accelerate agentic AI marketing for major brands
S4 Capital's digital marketing agency Monks is capitalizing on agentic AI technology to transform brand advertising, forming a strategic partnership with NVIDIA to accelerate content creation and campaign execution. The collaboration, announced at the GTC AI Conference, represents a significant advancement in how AI agents can autonomously handle complex marketing workflows while delivering more personalized brand experiences. PUMA is among the first major brands to benefit from this cutting-edge technology integration that promises to fundamentally change content creation timelines and effectiveness. The big picture: Monks is establishing an Agentic AI Advisory Group and the Monks Foundry, backed by NVIDIA-certified engineers,...
read Apr 10, 2025Perplexity mocks Google’s search with Squid Game star in new ad campaign
Perplexity AI is escalating its competition with Google through a celebrity-driven ad campaign featuring "Squid Game" star Lee Jung-jae. The campaign directly mocks Google's search functionality while highlighting Perplexity's AI-powered conversational search capabilities. This marketing strategy reveals how AI companies are increasingly focusing on reliability and accuracy as key differentiators in the rapidly evolving search market. The campaign setup: Perplexity's 90-second advertisement places Lee Jung-jae in a Squid Game-like scenario where he must complete various information-seeking challenges. In the first challenge, when trying to remove coffee stains from a white shirt, a Google parody called "Poogle" unhelpfully provides a list...
read Apr 10, 2025Adobe shifts to AI agents with 10 new tools to transform customer experiences
Adobe is pivoting from its initial generative AI focus on image creation tools to an agent-based strategy, launching 10 specialized AI agents and a new orchestration platform designed to personalize customer experiences. The company's shift comes as enterprise clients move beyond exploring creative AI tools toward embracing autonomous agents that can transform how businesses engage with customers. Adobe's dual approach of introducing both agent technology and enhanced personalization features aims to help organizations scale their digital experience delivery while maintaining brand consistency. The big picture: Adobe has unveiled 10 specialized agents on its Experience Platform alongside a new orchestration tool...
read Apr 9, 2025Workday puts rock stars in suits to promote AI agents that do entire jobs
Workday's latest marketing campaign humorously bridges the gap between rock and roll stardom and corporate success through AI innovation. Featuring music legends Gwen Stefani, Paul Stanley, and Billy Idol in business attire attempting to navigate office life, the campaign highlights how Workday's role-based AI agents are transforming workplace productivity. This creative approach underscores a key differentiator in the competitive AI marketplace: while most competitors offer task-specific automation, Workday's agents can perform hundreds of tasks across entire job functions. The big picture: Workday has launched a new "Rock Star" campaign featuring music icons uncomfortably trying their hand at corporate life while...
read Apr 9, 2025“Deep Research” becomes AI’s latest recycled buzzword as labs race to rebrand similar tech
The phraseology power of "deep dive" may be dwindling, but "Deep Research" is just getting started. The tech marketing machine has recycled yet another term, as "Deep Research" becomes 2025's hot AI buzzword. Following the pattern of previous industry crazes like RAG (2023) and agentic systems, major AI labs including Google, OpenAI, Perplexity, DeepSeek, Alibaba, and xAI have all launched versions of "Deep Research" capabilities without establishing a consistent definition. This rebranding phenomenon highlights how frontier AI companies continually repackage similar technological approaches under new marketing terms, creating confusion while competing for market attention. The big picture: Multiple major AI...
read Apr 9, 2025Mobile ad market to reach $564 billion by 2029, growing at 15% annually
The mobile advertising market is experiencing explosive growth, projected to nearly double from $277.73 billion in 2024 to $563.97 billion by 2029. This rapid expansion reflects fundamental shifts in digital consumption patterns, with smartphones becoming the primary gateway to online experiences. As advertisers increasingly leverage artificial intelligence, advanced data analytics, and emerging technologies like augmented reality, understanding the market's trajectory has become essential for businesses seeking to effectively reach mobile-first consumers in an increasingly competitive digital landscape. The big picture: The mobile advertising market is expanding at a remarkable pace, growing from $277.73 billion in 2024 to an anticipated $320.95...
read Apr 7, 2025Floating on Air: Award given to Airtel Business for AI-powered B2B marketing transformation
Airtel Business's AI-powered marketing strategy unlocked a lucrative enterprise badge. The company has earned industry recognition for transforming traditional B2B marketing approaches and successfully implementing artificial intelligence across its operations, creating measurable business impact through automation and personalization that delivers more relevant customer experiences. This recognition from ASSOCHAM highlights how AI implementation can create tangible benefits in enterprise marketing by enhancing team capabilities and customer intelligence simultaneously. The big picture: Airtel Business, the B2B division of Bharti Airtel, has received the "Best Adoption of AI in Marketing" award at the ASSOCHAM Branding and Marketing Excellence Awards 2025, recognizing its innovative...
read Apr 7, 2025Adobe unveils AI agents to automate customer journey optimization
Adobe is intensifying the AI race in customer experience management with new AI agents designed to transform how businesses engage with customers across digital channels. The company's latest additions to Adobe Experience Cloud leverage AI to automate personalization, optimize web performance, and streamline B2B marketing processes—a significant advancement for brands seeking to deliver unified customer experiences amid resource constraints. By integrating AI agents that can analyze trends, run experiments, and generate real-time recommendations, Adobe aims to bridge the gap between companies' engagement strategies and increasingly complex customer journeys. The big picture: Adobe has unveiled new AI-powered capabilities for its Experience...
read Apr 7, 2025Report: India positioned to become global testbed for AI-driven advertising
India's advertising industry is embracing AI as a transformative force, with significant implications for creativity, consumer engagement, and ethical considerations. A new comprehensive report by the Advertising Standards Council of India (ASCI) Academy reveals how AI is reshaping advertising practices in the country, highlighting India's unique position as a potential global testbed for AI-driven advertising innovations due to consumer receptiveness. The big picture: ASCI Academy's "AdNext: The AI Edition" report examines AI's growing influence on India's advertising landscape, emphasizing its potential to enhance efficiency while augmenting human creativity rather than replacing it. The research, conducted by design tech firm Parallel...
read Apr 6, 2025Instagram’s AI tools match brands with creators for smarter influencer marketing
Instagram's AI-powered creator marketplace partnership represents a significant evolution in influencer marketing, directly addressing the challenge of matching brands with the right creators. By leveraging artificial intelligence to facilitate more effective collaborations, Instagram is positioning itself as an essential platform for businesses looking to harness creator influence in a data-driven way. This development could fundamentally transform how brands approach influencer partnerships on a platform with 1.4 billion monthly active users. The big picture: Instagram is deploying AI technology to transform how businesses discover and partner with creators, enabling more strategic and effective influencer marketing campaigns. The platform's new AI-powered tools...
read Apr 4, 2025Strategies of influence(r): How AI, youth and external networks are reshaping B2B buying decisions
B2B marketing is evolving beyond buying groups into complex networks influenced by AI, external experts, and partners. This shift resembles moving from isolated chess games to simultaneous matches, requiring companies to navigate multiple spheres of influence simultaneously. As 95% of buyers now leverage generative AI in purchasing decisions and younger buyers consult extensive networks outside their organizations, B2B companies must adapt their strategies to thrive in this increasingly interconnected ecosystem. The big picture: B2B purchasing decisions have transformed from simple "checkers" (focused on individual leads) to "chess" (buying groups with different roles) and now to multiple simultaneous chess games involving...
read Apr 4, 2025AI is ready for CX, but capabilities outpace business adoption
The AI race in customer experience software is creating an implementation gap as organizations struggle to integrate sophisticated capabilities with their current operations. Qualtrics and Medallia, both leaders in customer feedback management, recently showcased divergent AI approaches at their annual conferences—with Qualtrics pushing into customer-facing AI agents while Medallia focuses on enhancing employee analytics tools. These advancements highlight the growing divide between what vendors offer and what most organizations can effectively implement, particularly as regulatory concerns, data limitations, and organizational readiness remain significant hurdles. The big picture: Qualtrics and Medallia, both leaders in customer feedback management solutions, revealed contrasting AI...
read Apr 4, 2025Danone pivots marketing to target weight loss medication users, food manufacturers put on blast
Danone's strategic pivot to cater to consumers using GLP-1 weight loss medications represents a significant shift in food marketing strategy as health-conscious consumption patterns evolve. With approximately one in eight U.S. adults now using these medications, which require protein-rich, nutrient-dense diets, major food manufacturers are recognizing an emerging market segment with distinct nutritional needs. Danone's approach offers insight into how established food brands are adapting their product positioning and marketing to address this pharmaceutical-driven dietary transformation. The big picture: Danone North America is strategically positioning its brands to meet the nutritional needs of the growing population using GLP-1 weight loss...
read Apr 4, 2025AI blurs boundaries in advertising skills as generalists master copywriting, graphic design and more
Artificial intelligence is transforming traditional advertising roles by democratizing specialized skills and blurring long-established professional boundaries. As AI tools enable anyone to generate serviceable copy, designs, and strategy with minimal effort, the industry faces not only practical questions about the quality of AI-generated work but also deeper ethical concerns regarding ownership, attribution, and the potential devaluation of human creativity. This shift represents a significant evolution in how creative professions operate and are valued in an increasingly AI-augmented landscape. The big picture: AI tools are creating a new class of "generalists" in the advertising industry by making previously specialized skills accessible...
read Apr 4, 2025Steve.ai turns text into professional videos without editing skills
Steve.ai offers an accessible AI-powered video creation platform that transforms text prompts and existing content into animated videos without requiring technical expertise. Released by Animaker in January 2024, Steve.ai 2.0 introduces generative text-to-video capabilities and animated talking heads, positioning itself as a comprehensive solution for marketers and trainers seeking quick, high-quality content production. The platform's ability to convert scripts, PDFs, and audio recordings into dynamic videos represents the growing trend of AI tools democratizing content creation for business users who lack traditional video editing skills. How it works: Steve.ai uses generative AI to transform written prompts into complete video content...
read Apr 2, 20257 ways to optimize your business for ChatGPT recommendations
ChatGPT has become a powerful recommendation engine for businesses, with early adopters positioned to gain significant advantages as AI increasingly shapes consumer discovery. Understanding how to optimize your digital presence for AI recommendations is critical for businesses looking to stay competitive in this rapidly evolving landscape. 7 Ways to Make ChatGPT Recommend Your Business 1. Create consistently valuable content ChatGPT pulls information from the internet to form its recommendations, prioritizing genuinely useful content that solves real problems. Building a library of trustworthy resources gives ChatGPT more reference material to draw from when making recommendations. 2. Build authoritative brand mentions Businesses...
read Apr 2, 2025DAM, right: The 6 ways AI is transforming digital asset management systems
Digital Asset Management (DAM) systems are rapidly evolving beyond traditional media storage into AI-powered action platforms that transform how organizations manage their content supply chains. Forrester's new DAM analyst identifies six key emerging capabilities that represent significant opportunities for both vendors and users, highlighting how AI integration, personalization, and sustainability are reshaping digital asset management to meet the demands of modern digital experiences. 1. AI integration and automation AI is fundamentally transforming the DAM landscape by eliminating time-consuming manual tasks and enhancing creative workflows. Vendors are implementing AI to generate asset renditions, automate repetitive tasks, and enhance metadata management through...
read Apr 2, 2025No pain, all gain? Study shows sustainable advertising improves both profit and planet
Sustainable business practices and advertising campaign efficiency are proving to be complementary goals rather than competing priorities, despite recent political retreats from climate commitments. Forward-thinking marketers are discovering that viewing operations through a sustainability lens not only helps meet environmental targets but also uncovers valuable insights about media inefficiencies, enhances campaign performance, and prepares organizations for AI integration—demonstrating that profit and environmental responsibility can successfully coexist. The big picture: The advertising industry continues to embrace sustainability despite governmental policy shifts, with nearly 70% of digital ad businesses now ranking sustainability equal in importance to cookieless targeting and measurement. Industry organizations...
read Mar 28, 2025How AI is transforming advertising, from airlines to retail, with measurable ROI and efficiency gains
Corporate marketers are leveraging artificial intelligence tools to create more effective advertising, optimize campaign performance, and better measure results. Nvidia's Jamie Allan, who works with adtech and digital marketing partners, sees AI creating a "flywheel" effect in the advertising ecosystem, where different technologies combine to transform how marketing teams operate. This evolution represents a significant shift in how brands connect advertising investments to business outcomes. The big picture: Major brands are implementing sophisticated AI systems that analyze vast datasets to prove marketing ROI and enhance campaign effectiveness. Delta Air Lines has deployed Alembic's spiking neural network technology to directly link...
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