News/Apple
Apple Eyes OpenAI Investment to Boost AI Strategy
Apple's AI strategy evolves: Apple is reportedly considering an investment in OpenAI, signaling a potential shift in its approach to artificial intelligence and deepening its partnership with the ChatGPT creator. The Wall Street Journal reports that Apple may participate in OpenAI's upcoming fundraising round, which values the company at over $100 billion. This move comes as Apple prepares to launch its own AI features, known as Apple Intelligence, later this year. The investment could indicate that Apple is adopting a more flexible stance on AI development and integration. Expanding AI partnerships: Apple's interest in OpenAI is part of a broader...
read Aug 27, 2024Apple Announces Next Event Where iPhone 16 Expected to Launch
Apple's AI-powered iPhone 16 on the horizon: Apple has set the stage for its next major event on September 9, 2024, with the intriguing tagline "It's Glowtime," hinting at the launch of the iPhone 16 with embedded artificial intelligence as a key feature. Anticipation builds for AI-centric iPhone: The upcoming iPhone 16 is expected to be Apple's first smartphone specifically designed with AI in mind, building upon existing AI functionalities while introducing new capabilities. Enhanced Siri functionality is anticipated, potentially allowing the virtual assistant to handle more complex queries related to schedules, emails, and other user data. The gradual rollout...
read Aug 26, 2024Apple Is Reportedly Working on an AI-Powered Robot Assistant for Homes
Apple's AI ambitions expand to robotics: The tech giant is reportedly developing a new AI-powered personality for potential robotic devices, aiming to surpass the capabilities of its current digital assistant, Siri. According to Bloomberg's Mark Gurman, a reliable source for Apple product rumors, the company is exploring the use of generative AI to create a more advanced digital interface for future robotic devices. This new AI personality could potentially operate similarly to Siri but with enhanced capabilities, designed specifically for upcoming robotic products. Potential home robot in development: Apple is said to be working on a tabletop robot, possibly similar...
read Aug 25, 2024What Apple Intelligence Will Imply for IT Teams
Apple Intelligence: A new era in AI for Apple devices: Apple has unveiled its innovative approach to artificial intelligence, branded as Apple Intelligence, which promises to revolutionize user experience across its devices while maintaining a strong focus on privacy and security. Key features and pillars: Apple Intelligence introduces a range of capabilities designed to enhance user interactions with Apple devices, built upon five fundamental principles. The new system will offer personalized notification prioritization on iPhones, generative writing tools across various apps, and image generation via prompts. Apple Intelligence is built on five key pillars: powerful functionality, intuitive design, seamless integration,...
read Aug 25, 2024iOS 18.1’s AI-Powered Notifications Could Apple Intelligence’s Killer App
Apple's AI-powered notification summaries: A game-changer for iOS users: Apple's upcoming iOS 18.1 update introduces a practical yet powerful AI feature that promises to change how users interact with their notifications. The core of Apple Intelligence: Apple's new AI initiative, dubbed "AI for the rest of us," focuses on implementing practical improvements to everyday tasks, with notification management being a prime example. The feature, set to launch in late October, will provide AI-generated summaries of notifications from key communication apps. Initial support includes Apple's Messages and Mail apps, with third-party app integration planned for the future. Notification summaries are designed...
read Aug 19, 2024The Latest Leaks and Rumors on iPhone 16’s AI-Powered Features
Apple's next-generation iPhone: AI-driven innovations and design changes: The upcoming iPhone 16 lineup is poised to introduce significant upgrades, focusing on advanced AI capabilities and subtle design modifications to enhance user experience and functionality. On-device AI capabilities take center stage: Apple Intelligence, the company's new on-device AI system, is expected to be a key feature of the iPhone 16 series, requiring improved hardware specifications to support its functionalities. Local summaries, writing tools, and AI image generation capabilities are among the anticipated features that will leverage on-device processing power. These AI-driven enhancements aim to provide users with more personalized and efficient...
read Aug 12, 2024New Apple Benchmark Shows Open-Source Still Lags Proprietary Models
Apple's ToolSandbox benchmark reveals significant performance gaps between proprietary and open-source AI models, challenging recent claims of open-source AI catching up to proprietary systems in real-world task capabilities. A new approach to AI evaluation: Apple researchers have introduced ToolSandbox, a novel benchmark designed to assess AI assistants' real-world capabilities more comprehensively than existing methods. ToolSandbox incorporates three key elements often missing from other benchmarks: stateful interactions, conversational abilities, and dynamic evaluation. The benchmark aims to mirror real-world scenarios more closely, testing AI assistants' ability to reason about system states and make appropriate changes. Lead author Jiarui Lu explains that ToolSandbox...
read Aug 12, 2024Analysts Believe Apple Intelligence Features Likely to Remain Free (for Now)
The big picture: Apple's highly anticipated AI-driven software update, Apple Intelligence, is set to bring a host of new features to iPhones, iPads, and Macs, with initial offerings likely to be free for users. Mark Gurman, a reputable Apple analyst, suggests that paid features for Apple Intelligence are probably at least three years away, contradicting earlier reports of imminent subscription fees. The first wave of Apple Intelligence features is expected to be released around October, coinciding with the launch of the iPhone 16 line. Even when paid features are introduced, the existing suite of Apple Intelligence capabilities is likely to...
read Aug 11, 2024Apple’s Budget iPhone SE May Get AI Upgrade in 2025
The next big leap: Apple's budget-friendly iPhone SE is poised for a significant upgrade, potentially incorporating Apple Intelligence features and a modern design, which could reshape the company's smartphone strategy. Bloomberg's Mark Gurman reports that the next iPhone SE, expected as early as 2025, is likely to include Apple Intelligence features. This development would mark a significant shift for the SE line, which has traditionally offered older designs with updated internals at a lower price point. Design evolution: The upcoming iPhone SE is rumored to adopt a more contemporary appearance, moving away from its traditional recycled design approach. The new...
read Aug 10, 2024Here’s When to Expect AI on Your iPhone
Apple's AI suite, dubbed Apple Intelligence, is set to debut on compatible devices later this year, marking a significant step in the company's foray into artificial intelligence for its consumer products. Release timeline and compatibility: Apple Intelligence will be available to the public with the release of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, expected to launch in late October 2024. Based on Apple's historical release patterns, the update is likely to arrive between October 23 and October 28, 2024. The initial release of iOS 18, iPadOS 18, and macOS Sequoia, expected in mid-to-late September, will not include Apple...
read Aug 9, 2024Analyst: Apple Intelligence May Cost $20 per Month
The big picture: Apple is poised to enter the artificial intelligence arena with its Apple Intelligence features, currently in beta testing, sparking speculation about potential monetization strategies and their impact on the company's service revenue. Key features of Apple Intelligence: The upcoming iOS 18.1 beta introduces a suite of AI-powered capabilities aimed at enhancing user experience and productivity across Apple's ecosystem. Apple Intelligence includes advanced summarization features for notifications, emails, and voice memos, streamlining information management for users. Smart Reply functionality in Apple Mail is set to improve email communication efficiency. Siri, Apple's virtual assistant, is slated for significant upgrades,...
read Aug 8, 2024Apple Intelligence Beta Testers Find “Do Not Hallucinate” in System Prompts
Apple's forthcoming AI features, collectively known as Apple Intelligence, are undergoing beta testing, revealing the company's approach to addressing common AI pitfalls and ensuring responsible implementation. Uncovering Apple's AI guidelines: Testers of the macOS Sequoia beta have discovered plaintext JSON files containing prompts designed to guide the behavior of Apple's AI features. These files are located in a specific folder on Macs running the beta version with Apple Intelligence enabled. The prompts provide valuable insights into Apple's strategy for keeping its AI narrowly focused and factual. Many of the instructions are utilitarian, describing the intended behavior for features like Smart...
read Aug 8, 2024Apple’s AI Strategy Prioritizes Accuracy and Safety, Leaked Prompts Show
Key discovery: Hidden prompts found in macOS Sequoia's developer beta reveal Apple's strategy to enhance the accuracy and safety of its AI features, including Smart Reply in Apple Mail and Memories in Apple Photos. A Reddit user uncovered these hidden prompts in the developer's beta for macOS 15.1, offering insights into Apple's approach to AI implementation. The prompts provide specific instructions to Apple Intelligence on how to respond, what format to use, and what to avoid, with a strong emphasis on preventing hallucinations and factual inaccuracies. Smart Reply feature guidelines: Apple's AI is instructed to identify relevant questions from emails...
read Aug 5, 2024Apple’s AI Features in Beta Hint at Smart, Secure iPhone Upgrade
Apple's upcoming AI features for iPhones, iPads, and Macs, announced at WWDC, are beginning to take shape in the latest developer betas. These betas offer a glimpse into the underlying instructions and limitations Apple is implementing for its AI-powered tools, providing insight into the company's approach to integrating generative AI across its ecosystem. Key AI features unveiled: Apple's developer betas contain instructions for various AI-powered features that will soon be available on its devices. A "helpful mail assistant" is programmed to ask questions based on email content, potentially enhancing user interaction with their inbox. The "Rewrite" feature is designed to...
read Aug 5, 2024Apple AI Email Filter Mistakenly Flags Phishing Scams as Priority
Emerging security concern: Apple's new AI-powered email filter, Apple Intelligence, is reportedly marking phishing scam emails as priority messages, raising concerns about user safety and the effectiveness of AI in email security. The issue was initially reported by Android Authority and corroborated by multiple Reddit users, highlighting a potentially widespread problem with the new feature. Apple Intelligence, currently in beta, appears to prioritize email content over traditional phishing indicators like sender addresses, potentially increasing the risk of users falling for scams. This misclassification adds an unwarranted layer of legitimacy to fraudulent emails, which could lead to more people becoming victims...
read Aug 5, 2024Apple’s AI Push Promises Smarter Devices, Enhanced Privacy
The big picture: Apple is making a significant move into the AI space with its new Apple Intelligence system, set to be deeply integrated into Mac, iPad, and iPhone operating systems. Apple Intelligence will offer features like writing advice, an improved Siri, and enhanced automation capabilities across Apple devices. Unlike many AI systems, Apple's approach prioritizes on-device processing, with only complex tasks being sent to the cloud with explicit user consent. The system is currently available only in developer beta versions of iOS 18.1, iPadOS 18.1, and macOS 15.1, with most features expected to roll out next year. Key features...
read Aug 4, 2024Early Reports of Apple Intelligence Put Its AI-Powered Mail Features Far Ahead of Google
AI-powered features in Apple Mail and Messages for iOS 18.1 beta represent significant productivity enhancements and user convenience. Apple Intelligence introduces a suite of capabilities that streamline communication management and, according to some early users, far outpace similar offerings from competitors like Google's Gmail. Intelligent notifications: Apple Intelligence analyzes incoming emails and messages to provide concise summaries directly on the lock screen. Instead of previewing the first few lines, notifications now display AI-generated summaries of the entire message content. For multiple incoming messages, the system provides a summary of all received communications, helping users quickly assess urgency. This feature extends...
read Aug 3, 2024How to Access Apple Intelligence If You’re Outside the US
Apple's new AI features, collectively known as "Apple Intelligence," are set to debut in iOS 18 and iPadOS 18, offering users a range of advanced capabilities. While officially limited to US developers in beta, these features can be accessed by users in most regions outside the European Union and China with a few simple steps. Device compatibility and feature overview: Apple Intelligence requires significant computing power, limiting its availability to specific devices: iPhone users need either an iPhone 15 Pro or iPhone 15 Pro Max to access Apple Intelligence. iPad users require devices powered by M1 or later Apple silicon...
read Aug 3, 2024Apple Ends Five-Quarter Sales Slump, Gears up for AI-Powered Phones
Apple's latest quarterly results show a return to growth, with the company gearing up to launch new AI features expected to drive iPhone demand. Breaking a sales slump: Apple's fiscal third-quarter results reveal a 5% year-over-year increase in revenue, exceeding analysts' projections and ending a streak of five consecutive quarters of sales declines. The company reported revenue of $85.78 billion for the April-June period, traditionally a slow quarter for Apple as customers await the next iPhone release. Apple's profit also grew by 8% compared to the same period last year, reaching $21.45 billion, or $1.40 per share, surpassing analyst forecasts....
read Jul 31, 2024Apple Chooses Google’s AI Chips Over Nvidia, Signaling Shift in Industry Landscape
Apple has chosen to use Google's AI chips instead of industry-leading Nvidia GPUs for its new artificial intelligence infrastructure, a move that could have significant implications for the AI industry. Key details from Apple's research paper: A report published on Monday revealed that Apple is using Google's tensor processing units (TPUs) to power its AI model training process, rather than Nvidia's widely-used GPUs: Apple deployed 2,048 of Google's advanced TPUv5p chips and 8,192 TPUv4 processors to develop the server-side of its new AI model, which is designed to operate on iPhones and other Apple products. The research paper detailing Apple's...
read Jul 31, 2024AI Features to Expect in Apple’s iOS 18.1 Beta
Apple has unveiled the iOS 18.1 beta, introducing a range of AI-powered features and enhancements to the iPhone user experience, with a stable release expected in the coming months. Key Takeaways: The iOS 18.1 beta introduces Apple Intelligence features, including an enhanced Siri, AI call recording and transcriptions, and writing tools. While the beta is currently available for developers, the stable release is expected to roll out in September, closely following the iPhone 16 series debut. However, the full-fledged Apple Intelligence rollout may take longer, with sources suggesting these features may be available on iOS by October. Enhanced Siri and...
read Jul 30, 2024The Cautious Apple Intelligence Rollout Risks Frustrating iPhone Upgraders
The iPhone 16 is set to launch without some of the most anticipated Apple Intelligence features, potentially disappointing customers who are looking to upgrade for the AI capabilities. Apple's cautious approach to AI rollout: Apple is taking a slow and measured approach to introducing its new AI features, even for developers: The first iOS 18.1 developer beta provides access to a limited set of Apple Intelligence features, such as writing tools, Siri improvements, and natural language searches in Photos. Some expected features, like the AI image generation tool Image Playground, were not included in the 18.1 beta. Apple is labeling...
read Jul 30, 2024Apple Paper Suggests Apple Intelligence Was Trained with Google
Key revelations from Apple's research paper: A quote buried in Apple's "Apple Intelligence Foundation Language Models" paper suggests that the company initially relied on Google's hardware for training its AI models: The paper states that Apple's Foundation Model (AFM) and its underlying server technology were initially built on "v4 and v5P Cloud TPU clusters" using Apple software. While a CNBC report suggested that Apple rented time on Google-hosted clusters, the research paper does not explicitly mention Google or Nvidia, implying that Apple likely purchased the hardware directly and used it within its own data centers. Apple's evolving AI infrastructure: As...
read Jul 29, 2024Apple’s AI Features Will Be Delayed to iOS 18 Launch in 2025
Apple's AI features are set to launch after iOS 18, with rollout extending into 2025 Delayed release: While Apple unveiled its new AI capabilities at WWDC 2024, the company will not include them in the initial public release of iOS 18 and its other operating system updates in September: According to Bloomberg's Mark Gurman, the "Apple Intelligence" features will be available for developers to beta test this week, but they won't be included in the first public releases of iOS 18, iPadOS 18, and macOS 15. The rollout of these AI features, including the upgraded Siri showcased at WWDC, could...
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