Meta AI’s latest feature allows users to create AI-generated images of themselves in fantasy settings, expanding the AI assistant’s capabilities and reach to compete with rivals like OpenAI and Google.
Key upgrades to Meta AI: Meta is opening up access to its AI assistant geographically, linguistically, and artistically, with several significant enhancements:
- Meta AI can now communicate in seven new languages, including French, German, Hindi, Italian, Portuguese, and Spanish, and is available in 22 countries on WhatsApp, Instagram, Messenger, and Facebook.
- The AI assistant will also be accessible through Ray-Ban Meta smart glasses and Meta Quest headsets for the first time.
- Meta’s most advanced AI model, Llama 405B, will enhance the chatbot’s ability to handle complex questions, particularly in math and coding, but only on WhatsApp and meta.ai initially.
Imagine Me feature for personalized AI avatars: The standout aspect of the upgrade is the new “Imagine Me” tool, which creates a digital avatar of the user based on uploaded photos:
- Users can embed their virtual version in any desired setting through a text prompt, and iteratively refine the image with follow-up prompts to match their vision.
- The AI-generated images can be shared across Meta’s platforms, including Facebook posts and stories, and messages on Instagram, Messenger, and WhatsApp.
- This personalized AI image feature sets Meta apart from competitors like OpenAI and Google, who rarely create AI images of real people or store reusable models.
Broader implications for the AI assistant landscape: Meta’s expansion of its AI capabilities positions it to potentially attract users from rival platforms:
- By offering multilingual support, wider geographic availability, and integration with Meta’s hardware ecosystem, the company aims to make its AI assistant more accessible and appealing to a broader user base.
- The unique “Imagine Me” feature could be a significant draw for users seeking a more personalized and engaging AI experience that OpenAI and Google currently do not provide.
- However, the success of these upgrades in helping Meta gain ground on its competitors will depend on the quality and consistency of the AI-generated avatars and the overall user experience compared to other AI assistants.
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