German AI translation startup DeepL launched traditional Chinese, expanding its presence in key Asian business hubs like Taiwan and Hong Kong as it looks to grow globally and compete with major tech players.
Key details of DeepL’s Asia expansion: DeepL, a $2 billion European AI translation company focused on business customers, is making a strategic push into Asia with the launch of traditional Chinese:
Competing through language diversity and accuracy: While big Chinese tech firms like Baidu and Tencent have their own translation tools, DeepL believes its wide range of languages and translation quality will give it an edge:
Upcoming shift to spoken language translation: Although DeepL’s current products center on written language translation, the company confirmed it is developing spoken language capabilities with an eye on the Asian market:
Looking ahead: DeepL’s traditional Chinese launch and plans for more Asian languages signal the $2 billion startup’s ambitions to become a global player in AI-powered translation. As it expands in Asia, DeepL will need to differentiate itself through language diversity, translation accuracy and new products like spoken language capabilities to gain an edge over major regional competitors and established powers like Google Translate. However, its focused approach on serving business translation needs could prove to be a key advantage.