Facebook has launched an AI-powered feature in North America that scans users’ phone camera rolls to suggest photo collages and AI-enhanced edits. The opt-in tool represents Meta’s latest push into automated content creation, while potentially expanding the company’s AI training data collection through user-generated media.
How it works: The feature analyzes users’ photo libraries to identify “hidden gems” and create shareable content suggestions.
• After obtaining permission, it scans camera roll photos and suggests AI-generated collages, vacation recaps, graduation party compilations, or enhanced versions of existing photos.
• Suggestions appear privately in Stories and Feed until users choose to share them publicly.
• Users can activate or deactivate the feature through Facebook’s camera roll settings at any time.
The data collection angle: Meta acknowledges it may train AI models on user photos, but only under specific conditions.
• The company states it won’t train AI on camera roll content “unless you choose to edit this media with our AI tools, or share.”
• Meta’s permissions explain: “To create ideas for you, we’ll select media from your camera roll and upload it to our cloud on an ongoing basis, based on info like time, location or themes.”
• The company promises user media won’t be used for ad targeting purposes.
Privacy considerations: Despite data collection concerns, Meta has implemented several user control measures.
• The feature requires explicit opt-in consent, meaning users can ignore it entirely without privacy implications.
• Photo suggestions remain private to individual users until they actively choose to share them.
• Users retain the ability to disable the feature after activation.
Availability: The feature is currently rolling out in the United States and Canada, with Meta planning to test it in additional countries soon.