Superfiliate has launched an AI-powered creator discovery tool that uses first-party data from Meta to match brands with social media influencers. The Venice, California-based company aims to streamline what has traditionally been a time-consuming process of manually searching for content creators, leveraging recommendation intelligence similar to Netflix and Spotify’s algorithms.
How it works: The tool allows marketers to search for specific types of content creators and conduct comprehensive research on potential partnerships.
- Users can type search queries like “Find me home decor creators with 50K+ followers” to surface viable influencer options.
- Brands can upload a creator’s social media handle to find similar influencers with comparable niches and followings.
- The platform enables users to research creators’ content styles, past brand partnerships, and brand safety compliance.
- Marketers can contact influencers directly through email via the platform.
What makes it different: Superfiliate’s direct partnership with Meta distinguishes it from existing competitor tools like CreatorIQ and Grin.
- The Meta collaboration “enables platform-native infrastructure that’s fundamentally more accurate and compliant than scraping-based approaches,” according to Chief Product Officer Anders Bill.
- This partnership provides access to first-party data rather than relying on third-party data scraping methods.
The big picture: Influencer marketing campaigns have become crucial for brand growth, customer acquisition, and viral product launches, but finding the right creators remains challenging.
- “Instead of manually scrolling through platforms hoping to find creators who might work, brands can now leverage the same recommendation intelligence that makes Netflix, Spotify, and even your Instagram Explore page so effective,” CEO Andy Cloyd said in the press release.
Pricing structure: While Superfiliate doesn’t publicly share specific prices, the company uses a flexible pricing model.
- Brands pay for platform usage plus additional fees based on either total ad spend or sales upside generated through Superfiliate.
- Companies wanting to use only specific platform features can opt for a flat rate instead.
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