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The viral video of Mark Cuban confronting Elon Musk using Musk’s own Grok AI highlights ongoing tensions between the two billionaires over issues of race and privilege.

Key exchange: Cuban shared a 2020 video of himself calling for open, honest dialogue about white privilege, which Musk dismissed by calling Cuban a “self-confessed racist”:

  • In the video, Cuban urges white people to confront their discomfort discussing racial privilege and stop using “manufactured equivalency” to avoid acknowledging their advantages.
  • Musk replied on X (formerly Twitter), “Mark Cuban is a self-confessed racist, so he just hates himself.”
  • Cuban sarcastically responded, “I love you too Elon. But not as much as I love me. And probably not as much as you love you.”

Using Musk’s AI against him: Hours later, Cuban shared how Musk’s own Grok AI interpreted his 2020 speech on white privilege:

  • According to Cuban, Grok said the speech “seems to be a call for open and honest dialogue about race, particularly among white individuals” and addresses the “discomfort and defensiveness” that arises with these topics.
  • Grok stated that Cuban was urging white people to stop using comparisons or justifications to avoid acknowledging racial privilege and to engage in more honest conversations.
  • The post sharing Grok’s analysis received over 500,000 views in just four hours.

Broader context of Cuban’s views: In a follow-up, Cuban elaborated on his position on white privilege, sharing examples from conversations with Black players on the Dallas Mavericks, the NBA team he previously owned:

  • Black players noticed store security following them while shopping, had the cops called on them while jogging in neighborhoods, and got different reactions exercising in Mavs gear vs. regular clothes.
  • Cuban stated, “White privilege is not having to deal with these things,” a view which Grok agreed with based on how these experiences demonstrate societal advantages benefiting white people.

The heated exchange reflects the ongoing debate around diversity, equity and inclusion (DEI) efforts, which Musk has called “racist” while Cuban defends as a worthy goal for companies. The incident also shows how AI tools like Grok can be leveraged in these debates to analyze and interpret complex social issues.

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