LG C5 OLED TVs hit record-low prices with up to $900 off

LG’s premium OLED TV lineup just became significantly more accessible, with the company’s latest C5 series hitting record-low prices across multiple screen sizes. The 55-inch model, originally priced at $1,800, has dropped to $1,299 on Amazon—a substantial $500 discount that represents the deepest price cut since the series launched earlier this year.

This pricing shift extends across the entire C5 range, with savings reaching over $900 on larger models. The timing is particularly notable given that OLED displays, which use organic light-emitting diodes to create perfect blacks and vibrant colors, typically maintain premium pricing throughout their first year on the market.

Current pricing across the C5 lineup

The price reductions span every available screen size, creating opportunities for different budgets and room configurations:

• 42-inch model: $1,197 (down from $1,400)
• 48-inch model: $1,297 (down from $1,600)
• 55-inch model: $1,299 (down from $1,800)
• 65-inch model: $1,797 (down from $2,700)
• 77-inch model: $2,797 (down from $3,700)

These Amazon prices undercut even LG’s direct-to-consumer pricing, with the 55-inch model selling for $1,400 on LG’s own website. The largest savings appear on the premium 77-inch model, which offers nearly $1,000 off its original retail price.

What makes the C5 series significant

The C5 represents LG’s latest evolution in OLED technology, building on the success of the widely acclaimed C4 series. At its core lies the Alpha 9 Gen8 AI Processor, a chip designed specifically for LG’s OLED displays that analyzes content in real-time to optimize both picture quality and audio output.

This processor enables the TV to automatically adjust settings based on what you’re watching—brightening action scenes while preserving detail in darker moments, or shifting audio profiles between dialogue-heavy dramas and explosive blockbusters. The AI learning component means these adjustments become more refined over time based on your viewing preferences.

The display itself delivers the hallmark benefits of OLED technology: perfect black levels (since pixels can turn completely off), infinite contrast ratios, and wide viewing angles that maintain color accuracy even when viewed from the side. LG has enhanced brightness levels in the C5 series, addressing one of the few traditional weaknesses of OLED displays in brightly lit rooms.

Gaming and connectivity features

For gaming enthusiasts, the C5 includes several premium features typically reserved for high-end monitors. The native 120Hz refresh rate supports smooth motion in fast-paced games, while Variable Refresh Rate (VRR) technology synchronizes the display’s refresh with your gaming console or PC graphics card to eliminate screen tearing and stuttering.

Four HDMI 2.1 ports provide the bandwidth necessary for 4K gaming at 120 frames per second, accommodating multiple next-generation consoles simultaneously. This connectivity standard also supports enhanced audio return channel (eARC) for high-quality audio passthrough to soundbars or home theater systems.

The TV integrates with major smart home ecosystems, including Amazon Alexa, Google Assistant, and Apple HomeKit, while supporting Apple AirPlay 2 for wireless content streaming from iOS devices.

Smart TV platform and content

LG’s webOS 25 operating system powers the smart TV experience, featuring AI-enhanced content recommendations and streamlined navigation. The platform aggregates content from multiple streaming services, reducing the time spent searching across different apps for something to watch.

When not displaying video content, the C5 can function as a digital art frame, cycling through artwork, personal photos, or ambient displays. The nearly invisible bezel design helps the TV blend into modern living spaces when serving this decorative function.

Audio and visual standards

Both Dolby Vision and Dolby Atmos come standard, representing the current pinnacle of home entertainment formats. Dolby Vision provides enhanced high dynamic range (HDR) processing that delivers more realistic colors and better contrast than standard HDR formats. Meanwhile, Dolby Atmos creates three-dimensional audio experiences that position sounds above, around, and behind the listener.

These features work together to create a more immersive viewing experience, particularly noticeable when watching supported content from streaming services like Netflix, Disney+, and Apple TV+.

Buying considerations

The current pricing makes the C5 series competitive with mid-range LED displays while offering superior picture quality through OLED technology. However, potential buyers should consider their viewing environment—while the C5 offers improved brightness over previous OLED generations, LCD displays still perform better in extremely bright rooms.

The 55-inch model at $1,299 represents the sweet spot for most living rooms, offering substantial screen real estate without overwhelming smaller spaces. Those with larger rooms or dedicated home theaters might find the 65-inch or 77-inch models worth the additional investment, particularly given the current discount levels.

For households prioritizing gaming features, the full HDMI 2.1 implementation and VRR support justify the premium over budget alternatives. Content creators and movie enthusiasts will appreciate the color accuracy and Dolby Vision processing, which reveal details often lost on lesser displays.

Market context

These price reductions position the C5 series aggressively against competitors like Samsung’s QD-OLED displays and Sony’s premium LED offerings. The timing suggests LG is clearing inventory ahead of potential new product announcements, though the company hasn’t indicated any immediate successors to the C5 lineup.

Given the cyclical nature of TV pricing, these discounts may represent the lowest prices available until next year’s model refresh cycle begins. For consumers considering an upgrade from older LED displays or entry-level OLED models, the current pricing creates a compelling opportunity to access premium display technology at more accessible price points.