Grok launches AI video generator with controversial adult content mode

Elon Musk’s Grok app has launched “Grok Imagine,” an AI image and video generator that includes a controversial “Spicy” mode for creating adult content. The feature allows users to generate 15-second AI videos and images from text prompts, marking another step in Musk’s push to differentiate his AI platform with fewer content restrictions than competitors.

What you should know: Grok Imagine is currently available on mobile devices and generates content remarkably quickly, providing multiple results for each prompt.

• Users can create AI images from text descriptions or upload existing images to convert into short video clips.
• The tool offers four tone settings: Custom, Fun, Normal, and “Spicy” for adult content.
• Despite claims that a SuperGrok or X Premium+ subscription is required, some users report accessing the feature without premium accounts.

How it works: The generation process is designed for speed and variety rather than perfect accuracy.

• Users tap the “Imagine” tab and enter text prompts or upload images from their library.
• For video creation, users select “Make Video” and choose from the four available tone options.
• The Spicy mode includes basic age verification (asking for birth year) but lacks formal verification processes.
• Generated content can be favorited, downloaded, or shared, with favorites automatically collected for easy access.

The controversy: The Spicy mode’s adult content capabilities raise significant concerns given X’s ongoing legal challenges.

• According to TechCrunch, the tool can generate 15-second videos with background scores, and Spicy mode does include nudity despite having some limits.
• X is currently facing potential legal action over inappropriate handling of child sexual abuse material (CSAM).
• Early user reactions on X show the tool is predominantly being used for adult video generation, including content Musk himself shared to promote the feature.

Technical limitations: Musk acknowledges the tool’s current shortcomings while promising rapid improvements.

• Image generation shows clear accuracy issues, such as soccer fields with only one goalpost and misplaced field lines.
• “Just an early beta [and] will vastly improve in the weeks and months to come,” Musk cautioned on X.
• The company claims improvements will come “almost every day.”

What they’re saying: Grok positions the Spicy mode as more than just adult content creation.

• “It’s for bold, unrestricted creativity,” the platform states, though the feature’s primary usage appears focused on adult material.

Additional context: The launch comes alongside other Musk platform developments, including the recent discovery of archived Vine videos from 2016 that X plans to restore for user access.