Comscore’s new tracking of AI tool usage reveals significant consumer adoption, with over 30% of Americans actively engaging with AI monthly. The analytics firm now monitors 117 different AI services across nine categories, providing businesses and researchers with valuable insights into how these technologies are reshaping digital behavior. This data will help organizations understand AI’s growing influence on consumer habits and market dynamics as these tools become increasingly embedded in everyday digital experiences.
The big picture: Comscore has officially added AI usage metrics to its analytics portfolio, allowing clients to track monthly visits across 117 different AI tools spanning nine categories on both PC and mobile platforms.
- The service covers popular AI assistants like ChatGPT and Microsoft Copilot alongside tools with AI features such as Canva and Grammarly.
- According to Comscore, more than 30% of Americans are now actively using AI tools each month, representing a significant shift in digital behavior.
Key stats: Mobile usage dominates AI engagement in the United States with 67 million Americans accessing AI tools via mobile devices.
- On desktop platforms, ChatGPT leads usage statistics, followed by Microsoft Copilot and Canva designer.
- Audio AI tools top the category rankings with 23.8 million projected users, closely followed by image generation (23 million), design (23 million), and video generation (22.4 million).
Mobile landscape: ChatGPT maintains its dominance across platforms, ranking as the most-used AI tool on mobile devices.
- Octane AI secured the second position in mobile rankings, with Canva, Google’s Gemini, and Beacons rounding out the top five.
Why it matters: These metrics provide the foundation for understanding how AI adoption is transforming consumer digital engagement patterns across the broader online ecosystem.
- As Steve Bagdasarian, Comscore’s chief commercial officer, noted, this data illustrates “the rapid adoption of AI tools” while providing “foundational metrics” for understanding this behavioral shift.
- For businesses and advertisers, these insights offer critical information about where consumers are spending their time in the evolving AI landscape.
Recent Stories
DOE fusion roadmap targets 2030s commercial deployment as AI drives $9B investment
The Department of Energy has released a new roadmap targeting commercial-scale fusion power deployment by the mid-2030s, though the plan lacks specific funding commitments and relies on scientific breakthroughs that have eluded researchers for decades. The strategy emphasizes public-private partnerships and positions AI as both a research tool and motivation for developing fusion energy to meet data centers' growing electricity demands. The big picture: The DOE's roadmap aims to "deliver the public infrastructure that supports the fusion private sector scale up in the 2030s," but acknowledges it cannot commit to specific funding levels and remains subject to Congressional appropriations. Why...
Oct 17, 2025Tying it all together: Credo’s purple cables power the $4B AI data center boom
Credo, a Silicon Valley semiconductor company specializing in data center cables and chips, has seen its stock price more than double this year to $143.61, following a 245% surge in 2024. The company's signature purple cables, which cost between $300-$500 each, have become essential infrastructure for AI data centers, positioning Credo to capitalize on the trillion-dollar AI infrastructure expansion as hyperscalers like Amazon, Microsoft, and Elon Musk's xAI rapidly build out massive computing facilities. What you should know: Credo's active electrical cables (AECs) are becoming indispensable for connecting the massive GPU clusters required for AI training and inference. The company...
Oct 17, 2025Vatican launches Latin American AI network for human development
The Vatican hosted a two-day conference bringing together 50 global experts to explore how artificial intelligence can advance peace, social justice, and human development. The event launched the Latin American AI Network for Integral Human Development and established principles for ethical AI governance that prioritize human dignity over technological advancement. What you should know: The Pontifical Academy of Social Sciences, the Vatican's research body for social issues, organized the "Digital Rerum Novarum" conference on October 16-17, combining academic research with practical AI applications. Participants included leading experts from MIT, Microsoft, Columbia University, the UN, and major European institutions. The conference...