Samsung‘s potential partnership with Perplexity AI represents a significant shift in the mobile AI landscape, as the electronics giant appears to be diversifying beyond its existing Google Gemini integration. This move could reshape how AI assistants are integrated into smartphones and signals growing competition in the AI assistant market as major device manufacturers seek to differentiate their offerings through unique AI partnerships.
The big picture: Samsung is reportedly finalizing a deal with AI startup Perplexity to preload its app and assistant on future Galaxy devices, potentially making it the default AI assistant on Samsung smartphones.
- The partnership could debut as early as the Galaxy S26 lineup expected at Samsung’s winter Unpacked event in early 2026.
- This arrangement would integrate Perplexity’s AI search engine directly into Samsung’s web browser, providing users with native access to AI-powered search capabilities.
Why this matters: The potential deal signals Samsung’s strategy to reduce dependence on Google’s AI solutions while creating distinctive AI experiences for its customer base.
- Until now, Samsung has primarily relied on Google’s technology, including Gemini assistant and Circle to Search, to power its Galaxy AI suite of features.
- The partnership could evolve beyond basic integration to include building AI-infused operating systems and agentic AI applications, according to Bloomberg’s report.
Industry context: Perplexity has emerged as an increasingly desirable AI partner for major device manufacturers looking to enhance their AI capabilities.
- The company already has a similar but more limited arrangement with Motorola, which preinstalled Perplexity apps on the Motorola Razr Ultra with a subscription included.
- Speculation is growing about a potential partnership between Perplexity and Apple, which has faced challenges in developing its own robust AI assistant capabilities.
Behind the numbers: Founded in August 2022 as an AI-first search engine, Perplexity has quickly established itself as a significant player in the conversational AI space.
- The company now boasts over 15 million monthly active users.
- Perplexity has reached a valuation of $14 billion, reflecting investor confidence in its technology and market position.
What’s available now: Consumers interested in Perplexity don’t need to wait for Samsung’s integration, as the service is already accessible through multiple channels.
- The AI search engine is available for free through Perplexity’s website.
- Mobile apps are currently available for both iOS and Android platforms.
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