The annual AI on the Lot event expands to a three-day format in Culver City for 2025, bringing together entertainment industry leaders to explore artificial intelligence applications in Hollywood. Moving from its previous Downtown L.A. location, this year’s program showcases how AI technologies are transforming media production through tech demos, workshops, filmmaker showcases, and screenings – all in a location historically significant to the film industry since the early 20th century.
The big picture: The entertainment industry gathering will run from May 28-30 with a significantly expanded format featuring keynote speakers, demonstrations, and practical workshops focused on AI integration in media production.
- Day one will feature a full AI studio, tech demos, workshops, panel discussions, a startup showcase, and networking opportunities.
- Day two continues with a generative AI lab, additional workshops, and a filmmaker showcase highlighting AI-driven creative works.
- The event concludes on May 30 with a half-day of AI film screenings at the Culver Theater.
Key speakers: Industry experts will discuss AI’s transformative impact on entertainment production workflows and future media creation.
- Author Doug Shapiro will explore how historical media consumption trends will influence how generative AI disrupts future content creation.
- Rick Champagne, NVIDIA’s director of media & entertainment industry strategy, will provide an overview of AI applications across the entertainment industry.
- Dell‘s Logan Lawler will conduct a workshop on AI model deployment and preparation for workflow changes brought by artificial intelligence.
What they’re saying: Event organizers emphasize Culver City’s historical significance in the film industry as the perfect backdrop for exploring AI’s role in Hollywood’s future.
- “As Hollywood writes its next chapter, AI brings cost efficiencies and creative possibilities worthy of the visionary spirit that Samuel Goldwyn ignited when he opened his Culver City lot in 1919,” said Todd Terrazas, executive director and president of AI LA.
- Terrazas highlighted that the event will gather “industry decision‑makers to explore how AI can sustainably power the next generation of Hollywood infrastructure: driving economic growth, creating new jobs in the region and pushing our collective imagination forward.”
Why this matters: The expansion of AI on the Lot reflects the growing importance of artificial intelligence technologies in transforming entertainment production, potentially reshaping creative workflows, employment opportunities, and business models throughout Hollywood.
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