HitPaw’s Mother’s Day sales campaign offers substantial discounts on its AI creative tools, potentially helping users create personalized gifts while saving money. The limited-time promotion combines significant price reductions with a social media giveaway, creating multiple incentives for consumers to engage with the brand during this seasonal shopping period.
The big picture: HitPaw is running a Mother’s Day promotion from April 29 to May 16, 2025, offering up to 60% discounts on its AI-powered creative software suite and a chance to win prizes through a social media giveaway.
Key details: The promotion includes discounts on HitPaw’s entire product line, which spans video editing, photo enhancement, voice modification, and media conversion tools.
- Individual product discounts range from 50% off for products like VikPea ($74.99 for Windows) to specialty offerings like Watermark Remover ($15.99 for Windows).
- The company’s maximum savings come through a 4-in-1 bundle that packages VikPea, Univd, FotorPea, and VoicePea for $127.16 on Windows or $139.56 on Mac—representing a 60% reduction from regular pricing.
The social component: HitPaw is amplifying its promotion through a giveaway on X (formerly Twitter) where participants can win Amazon gift cards or free software licenses.
- The top prize is a $150 Amazon gift card, while secondary prizes include bundle licenses and single-product licenses.
- Entry requires following HitPaw’s account, engaging with the promotional post, and sharing a message about Mom—creating user-generated content tied to the holiday theme.
Why this matters: The timing capitalizes on the gift-buying season around Mother’s Day, positioning HitPaw’s creative tools as potential solutions for creating personalized content rather than purchasing traditional gifts.
- The substantial discounts on software that normally ranges from $32-$83 per product make the promotion noteworthy for both existing users and potential new customers.
Behind the numbers: HitPaw’s bundle strategy creates stronger incentives for purchasing multiple products, with the 4-in-1 bundle offering the most substantial savings at 60% off regular pricing.
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