Ray-Ban Meta smart glasses expand to 3 new markets

Meta is expanding its Ray-Ban smart glasses to new global markets while adding styles and AI features, positioning the wearable as a key product in its hardware ecosystem. The glasses, which combine on-device AI with open-ear audio, cameras, and hands-free controls within Ray-Ban’s iconic frame designs, are seeing increased distribution beyond their initial North American and European availability.

Key expansion details: Meta’s Ray-Ban smart glasses will soon launch in India, Mexico, and the United Arab Emirates, though specific dates remain unannounced.

• The company is also expanding Meta AI access on its glasses to more European Union countries starting immediately.
• The ability to ask Meta AI about visible objects for real-time responses will roll out to all supported EU countries next week.

New style options: Meta is introducing additional frame and lens combinations for its Ray-Ban smart glasses lineup.

• The Skyler Shiny Chalky Gray features Transitions Sapphire lenses in a cat-eye shape with a neutral tone.
• The Skyler Shiny Black frame now comes with either G15 Green lenses or Clear lenses.

Enhanced AI capabilities: Meta AI’s assistant functionality is expanding to more European countries including Germany, Austria, Belgium, and Scandinavian nations.

• The live translation feature is rolling out to additional markets, allowing users to translate conversations across English, French, Italian, and Spanish using the “Hey Meta, start live translation” command.
• Translations work without requiring Wi-Fi or network connectivity when language packs are downloaded in advance.

Media service integration: Support for music services is extending beyond the initial North American availability.

• Users in new markets will be able to request music and ask questions about songs across Apple Music, Spotify, Shazam, and Amazon Music.
• The glasses can provide real-time translations through open-ear audio while displaying conversation transcripts on connected phones.