Floating on Air: Award given to Airtel Business for AI-powered B2B marketing transformation

Airtel Business’s AI-powered marketing strategy unlocked a lucrative enterprise badge.

The company has earned industry recognition for transforming traditional B2B marketing approaches and successfully implementing artificial intelligence across its operations, creating measurable business impact through automation and personalization that delivers more relevant customer experiences. This recognition from ASSOCHAM highlights how AI implementation can create tangible benefits in enterprise marketing by enhancing team capabilities and customer intelligence simultaneously.

The big picture: Airtel Business, the B2B division of Bharti Airtel, has received the “Best Adoption of AI in Marketing” award at the ASSOCHAM Branding and Marketing Excellence Awards 2025, recognizing its innovative implementation of artificial intelligence throughout its marketing operations.

Key implementation details: The company has integrated AI as a core component of its marketing strategy, focusing on building end-to-end automated campaigns and creating personalized customer journeys.

• The initiative has gone beyond theoretical use cases to deliver tangible, on-ground impact through practical applications.
• Airtel’s approach includes upskilling teams, strengthening communications, and building automation systems that create more personalized customer experiences.

Strategic partnerships: Airtel Business collaborated with technology partner BambooBox to develop the technological foundation necessary for implementing advanced Account-Based Marketing capabilities across different customer segments.

Why this matters: While many organizations discuss potential AI applications, Airtel Business’s recognition demonstrates how artificial intelligence can be successfully operationalized to deliver measurable business outcomes in B2B marketing.

• The company’s approach shows how AI can simultaneously enhance team productivity, personalize communications, and build sharper customer intelligence.
• This implementation serves as a benchmark for enterprise AI adoption in marketing within the telecommunications sector.