Apple brings AI-powered Visual Intelligence to iPhone 15 Pro

Apple is expanding its Visual Intelligence feature beyond its latest flagship devices. This AI-powered tool helps users identify and learn about objects, landmarks, and other items through their iPhone’s camera by leveraging both Google search and ChatGPT.

Key Development: Apple plans to extend Visual Intelligence functionality to iPhone 15 Pro models through an upcoming iOS 18.4 update, expected to launch in early April 2025.

• The feature will be accessible through the Action button on iPhone 15 Pro models, offering a different activation method from the Camera Control button used on iPhone 16 devices
• A new Control Center button will also be added to provide quick access to Visual Intelligence across supported devices
• The update will make Visual Intelligence available on both iPhone 15 Pro and iPhone 16 series devices

How Visual Intelligence Works: The AI-based system allows users to instantly gather information about their surroundings through their iPhone’s camera.

• Users can perform Google searches or ask ChatGPT-specific questions about objects they photograph
• The system can identify and provide details about animals, plants, landmarks, businesses, and various other items
• Multiple questions can be asked to obtain more specific information when initial responses are too general

Technical Implementation: Apple has devised different activation methods to accommodate various iPhone models’ hardware configurations.

• iPhone 16 models use the physical Camera Control button for activation
• iPhone 15 Pro users will access the feature via the customizable Action button located above the volume controls
• A new Control Center option will provide an alternative activation method through the interface

Expert Insight: According to Daring Fireball’s John Gruber, who received direct information from Apple representatives, the feature’s expansion demonstrates Apple’s commitment to bringing advanced AI capabilities to existing devices.

Looking Ahead: The expansion of Visual Intelligence signals Apple’s growing focus on AI integration while preserving value for recent iPhone models.

• Beta testers will likely get early access to these features as iOS 18.4 enters testing
• The update shows Apple’s strategy of extending AI capabilities to slightly older devices rather than restricting them to the newest models
• This approach could influence user upgrade decisions and competitive dynamics in the smartphone market