Google is internally testing a new ‘AI Mode’ for Search

AI Mode will provide Google Search users with a new interface for asking open-ended questions and receiving AI-generated responses powered by Gemini 2.0.

Core functionality: Google is internally testing a new AI Mode in Search that intelligently researches and organizes information into digestible breakdowns with web links.

• The feature targets complex, exploratory questions that traditional search results don’t effectively address
• Users can ask follow-up questions and receive comparative analyses
• AI Mode leverages a custom version of Gemini 2.0 for advanced reasoning capabilities

User interface details: The new interface integrates AI functionality alongside traditional search filters while maintaining familiar search mechanics.

• AI Mode appears as a filter option next to Images, News, and Shopping
• Users encounter a chatbot-like interface after selecting AI Mode
• The fullscreen UI displays comprehensive answers with related web links in a side panel
• A text field allows for follow-up questions, with voice input available on mobile devices

Example applications: Google has provided specific use cases demonstrating AI Mode’s practical applications.

• Calculating precise quantities for group meals
• Comparing product characteristics across multiple dimensions
• Providing guidance for hobby startups with location-specific follow-up information
• Offering detailed advice and recommendations based on user queries

Development timeline: The feature is currently in a controlled testing phase with specific deployment parameters.

• Testing is limited to US-based Google employees
• The user interface is not yet finalized and will receive design updates
• CEO Sundar Pichai has indicated 2025 will be a significant year for Search innovation

Looking ahead: While AI Mode represents a significant evolution in search functionality, its success will likely depend on how effectively it can balance the convenience of AI-generated responses with the reliability of traditional web search results, and whether users find the new interface intuitive enough for regular use.