Mediapro, Google partner to create AI tools for Spanish media and news professionals

Spanish broadcaster Mediapro and Google Cloud have expanded their partnership to develop generative AI solutions specifically for the media and entertainment industry.

Partnership Overview: Mediapro and Google Cloud unveiled their enhanced collaboration at ISE 2025 in Barcelona, focusing on developing AI-powered creative tools and platforms.

• The partnership builds on their initial collaboration from 2023, which involved several proof-of-concept projects
• A new creativity lab will be established to develop specialized platforms for image and video generation
• The initiative brings together professionals from Mediapro’s AI Center of Innovation and Google Cloud experts

Key Development Plans: The collaboration’s first major project will be the Creative Suite, a platform designed to democratize AI-powered content creation.

• The Creative Suite will provide a secure environment for generating AI-powered images and videos
• The platform is being designed to be accessible to creative professionals without requiring technical expertise
• Users will have access to advanced functionalities while maintaining creative control

Technical Implementation: The partnership leverages Google Cloud’s Gemini models to create sophisticated AI tools for content creators.

• Personalized AI assistants will be developed based on individual creator preferences and needs
• Creators will maintain decision-making authority over how AI assistance is implemented in their workflow
• The platform emphasizes user autonomy while providing tools for more efficient content creation

Content Enhancement Features: Mediapro is exploring multimodal AI capabilities to improve content management and distribution.

• Automatic tagging functionality will enable intelligent archiving of content
• AI-powered systems will generate summaries and highlights from audiovisual content
• The technology aims to increase content value through automated organization and analysis

Future Implications: The partnership represents a significant step toward integrating AI into professional media production while maintaining human creativity at its core.

• The success of this collaboration could establish new standards for AI implementation in media creation
• The focus on user-friendly tools may accelerate AI adoption in creative industries
• The emphasis on creator control addresses concerns about AI potentially replacing human creativity