You could win a $1M prize for using Perplexity during the Super Bowl

Super Bowl viewers have a chance to win $1 million by engaging with Perplexity AI’s search engine during the game on February 9, 2024.

Contest Overview: Perplexity AI has launched a Million Dollar Question sweepstakes that combines artificial intelligence technology with America’s biggest sporting event.

• Users must download the Perplexity app (available on iOS and Android) and create an account to participate
• Entry period begins at 3 p.m. PT/ 6 p.m. ET, 30 minutes before kickoff
• The winner will be announced within three hours after the game ends

Entry Requirements and Limitations: The contest structure allows multiple ways to accumulate entries, with specific caps and conditions.

• Participants receive one entry for downloading the app, creating an account, and entering the sweepstakes
• Each app referral earns an additional entry (maximum of 20 entries)
• Users can earn five extra entries by asking five questions during the game
• Total entries are limited to 26 per person
• Contest is restricted to US residents and citizens aged 18 or older

How the Contest Works: Perplexity functions as an AI-powered search engine where users can ask any type of question.

• Questions can be about any topic, not just the Super Bowl
• Referred users must download the app, sign up, and ask at least one question during the game for the referral to count
• Users can track their entry count within the app
• Interested participants can pre-register by providing their phone number for a Super Sunday notification

Marketing Context: This promotion represents a significant push by AI companies into mainstream advertising during high-profile events.

• The campaign follows other tech companies’ Super Bowl advertising efforts, such as Temu and Microsoft Copilot from the previous year
• This approach demonstrates how AI companies are increasingly targeting mainstream consumers through major sporting events

Strategic Implications: The contest represents an innovative approach to user acquisition in the competitive AI search market.

• The promotion cleverly combines viral marketing through referrals with direct user engagement
• The timing during the Super Bowl maximizes exposure and potential adoption of AI search technology
• The significant prize money suggests aggressive user acquisition strategies by emerging AI companies