Google buys 50 different Super Bowl ads to make sure you know how cool its AI tools are

Google’s Workspace division is launching its first-ever Super Bowl campaign featuring 50 distinct local TV commercials showcasing small businesses across the United States.

Campaign Overview: The “50 States, 50 Stories” initiative represents Google’s strategic push to demonstrate the practical applications of its AI tools in small business settings.

• Each state will receive a unique commercial featuring a local business that actively uses Google Workspace’s AI capabilities
• The campaign highlights diverse businesses, from a Nebraska cattle ranch to a Wisconsin cheese shop
• All 50 advertisements will air simultaneously during Super Bowl 59 on February 9

Production Details: The ambitious project combined both artificial intelligence and traditional production methods to create authentic storytelling.

• Director Daniel Mercadante led the 10-week production effort
• Google utilized its Gemini AI model to identify and select potential businesses for feature
• The campaign will extend beyond the Super Bowl through digital media channels

Strategic Significance: Google’s approach addresses public concerns about AI technology by grounding it in real-world applications.

• The campaign emphasizes human stories rather than technical capabilities
• Featured businesses demonstrate practical applications of AI tools in daily operations
• Google plans to complement these local spots with a separate national Super Bowl advertisement

Market Context: The campaign targets a significant but often overlooked segment of the American economy.

• Small businesses constitute 99.9% of all U.S. businesses
• Approximately 40% of these enterprises currently utilize generative AI tools
• The campaign showcases diverse industries, including architecture, manufacturing, and agriculture

Future Implications: By highlighting AI adoption across various industries and regions, Google is positioning Workspace as an accessible tool for business transformation rather than a complex technology reserved for large enterprises. The success of this campaign could influence how other tech companies approach AI marketing and small business outreach.