The realism from this Veo 2-made AI video by László Gaál will blow your mind

Google DeepMind’s Veo 2 AI system has enabled digital artist László Gaál to create a groundbreaking commercial featuring entirely AI-generated footage, including both the main content and behind-the-scenes material.

The technological breakthrough: Gaál’s three-minute video demonstrates the advanced capabilities of AI-generated video content, featuring artificial people, scenery, and production crews that appear remarkably lifelike.

• The commercial was created using Google DeepMind’s experimental Veo 2 platform, which is currently available through a waitlist system
• The AI system has been specifically optimized to reduce common visual artifacts like incorrect hand rendering
• The project took approximately three weeks to complete, including editing and sound production

Current limitations: Despite its impressive achievements, Veo 2’s capabilities still face several technical constraints that prevent immediate widespread adoption in professional filmmaking.

• Output is limited to 1080p resolution, falling short of professional commercial standards
• The text-based interface doesn’t allow for direct image uploads of locations, sets, or people
• Character consistency requires careful prompt engineering and potentially multiple attempts
• Some viewers have noted the frequent use of quick cuts, though Gaál maintains this was an artistic choice

Cost implications for entertainment: AI-generated content could dramatically reduce production expenses for high-budget entertainment properties.

• Amazon Prime’s Rings of Power required $465 million for its first season due to traditional production methods
• AI could eliminate or reduce costs associated with location scouting, set construction, and costume design
• The technology could enable creation of elaborate scenes and settings without physical production requirements

Marketing applications: The emergence of advanced AI video tools presents significant opportunities for marketing professionals and content creators.

• Small businesses could potentially create professional-quality commercials without extensive budgets
• Geographic and historical settings can be generated without travel or physical set construction
• Production timelines could be significantly compressed compared to traditional video creation methods
• The technology democratizes access to high-production-value content creation

Looking ahead: While AI video generation tools are still evolving, their rapid advancement suggests significant near-term impact on content creation and production methods.

• The technology remains in experimental phases but shows promise for commercial applications
• Current limitations are likely to be addressed through continued development
• Integration with existing CGI and production workflows is expected to increase

Market disruption potential: As AI video generation technology matures, it may fundamentally alter the economics of video production, though human creative direction will likely remain essential for crafting compelling content that resonates with audiences.