Samsung wants to turn its latest generation of Galaxy smartphones into AI companions

Samsung announced three new Galaxy S25 smartphone models at its Unpacked event, each of which prominently feature artificial intelligence capabilities while maintaining the same price points as previous models.

Core specifications and pricing: The Galaxy S25 lineup maintains similar hardware to its predecessors, with notable upgrades limited to a faster processor and enhanced ultrawide camera capabilities.

• The three models are priced at $800 for the standard version, $1000 for the Plus model, and $1300 for the Ultra variant
• The smartphones will be available in retail stores starting February 7
• Samsung reported a 25% increase in Galaxy S24 sales last year, despite overall smartphone shipments declining by 1%

AI features and capabilities: Samsung has integrated several AI-powered functions that aim to enhance user experience and device interaction.

• The phones can analyze conversations to identify and act on specific requests
• AI algorithms learn user routines to anticipate needs and preferences
• Video enhancement features include the ability to remove unwanted background noise
• Music recognition capabilities are built into the system
• The devices can switch between applications to gather, summarize, and manage information
• Personalized data engines track and analyze user behavior patterns

Privacy and technology partnerships: Samsung emphasizes user privacy while leveraging partnerships with major tech companies.

• AI processing occurs locally on the devices to protect user data
• The Galaxy S25 utilizes Google/Android AI technology
• Certain features, such as “circle to search,” will debut exclusively on the Galaxy S25 before rolling out to other Android devices

Market analysis: While Samsung’s Galaxy S24 sales showed strong growth, industry experts remain cautious about AI’s role in smartphone purchasing decisions.

• An analyst quoted in the source notes that AI features are “not yet a key reason to buy a new smartphone”
• The modest hardware updates suggest Samsung is betting on AI capabilities to differentiate its latest offerings

Looking ahead: The integration of AI features in Samsung’s flagship devices represents an strategic shift in smartphone development, though consumer adoption and practical utility of these features will ultimately determine their success in driving sales and market differentiation.