MacPaw’s ‘Eney’ is an on-device AI assistant for Mac computers

MacPaw has announced Eney, a new AI-powered desktop assistant designed to automate tasks and streamline workflows on Mac computers, with a focus on privacy through on-device processing.

The big picture: MacPaw, known for popular Mac applications like CleanMyMac and Setapp, revealed their latest innovation at CES 2025, positioning Eney as an intelligent companion that can execute various tasks through natural language commands.

• The assistant will operate through a compact window interface on Mac systems
• Most operations will run in the background without requiring users to open separate applications
• Third-party developers can create miniature interfaces within Eney for specific functionalities

Core capabilities: Eney is designed to handle a wide range of common computing tasks that typically require manual intervention or multiple steps.

• Email management, including composing messages and organizing unread emails
• File operations such as format conversion and video trimming
• System maintenance tasks like app uninstallation and cleanup
• Document handling including note-taking and audio extraction from videos
• Video downloading capabilities

Technical infrastructure: MacPaw emphasizes privacy and security in Eney’s architecture through local processing capabilities.

• The system utilizes an on-device AI model developed by MacPaw
• Personal information and documents remain on the user’s computer rather than being sent to cloud services
• The company leverages its existing relationships with Mac developers through the Setapp platform to enable broad integration capabilities

Development and availability: The product’s launch strategy includes a phased rollout with opportunities for early access.

• MacPaw plans to release Eney later in the year
• Interested users can join a waitlist for updates and early access
• The company has released a promotional video on YouTube showcasing the assistant’s capabilities

Looking ahead: While Eney shows promise in simplifying Mac workflows, its success will likely depend on the reliability of its on-device AI model and the breadth of its third-party integrations, particularly given the growing competition in the AI assistant space.