Automakers unveil AI-powered in-cabin tech at CES 2025

The big picture: Major automakers unveiled advanced in-cabin technologies at CES in Las Vegas, focusing on enhanced driver experiences and innovative display systems.

Key technological advancements: Hyundai Mobis introduced groundbreaking holographic windshield technology that enables differentiated displays for drivers and passengers.

• The full-windshield display system represents a significant leap forward in heads-up display technology, projecting customized information across the entire windscreen
• BMW presented its new “iDrive” panoramic display system, featuring lower windscreen projections with personalization capabilities
• Interior lighting systems designed to reduce motion sickness were demonstrated, showing how automotive comfort continues to evolve

AI integration and voice assistance: Honda and Sony’s joint venture showcased AI-powered features that aim to transform the driving experience.

• The “Afeela 1” model will incorporate an interactive AI voice assistant to enhance driver interaction
• Honda’s upcoming “0 series” will utilize “AISMO OS” to manage various vehicle operations
• Voice assistant integration is being positioned as a potential solution to reduce driver distraction while accessing vehicle features

EV infrastructure initiatives: Honda detailed ambitious plans to expand charging accessibility for its electric vehicle customers.

• The automaker committed to providing access to over 100,000 charging stations by 2030
• Development of personalized charging experiences is underway, potentially incorporating AI to streamline station location and payment processes
• Smart charging solutions are being explored to simplify the overall EV ownership experience

User experience considerations: The automotive industry faces the challenge of balancing feature innovation with user-friendly interfaces.

• Questions persist about the optimal number of features to include without overwhelming drivers
• Integration of AI assistants could potentially streamline access to various functions
• Manufacturers are working to ensure new technologies enhance rather than complicate the driving experience

Future implications: While these technological advances demonstrate the automotive industry’s innovative capabilities, their success will ultimately depend on user adoption and real-world practicality in enhancing the driving experience without compromising safety.