Samsung announces date for Unpacked 2025 event — here’s what to expect

Samsung has announced its Galaxy Unpacked 2025 event will take place on January 22nd at 11:30 PM IST, where the company is expected to unveil its new Galaxy S25 smartphone series and showcase the next evolution of Galaxy AI.

Event Details and Format: The Galaxy Unpacked 2025 event is likely to be held in San Jose, California, following last year’s precedent at the SAP Center.

• The event will be accessible via live stream on Samsung India’s YouTube channel, Samsung Newsroom, and the company’s website
• Samsung has opened pre-reservations for the new devices with benefits up to Rs 5,000

Product Lineup and Key Features: The event is expected to introduce three new flagship smartphones alongside potential XR technology.

• The lineup will include the Galaxy S25, Galaxy S25 Plus, and Galaxy S25 Ultra
• All devices will likely feature the Snapdragon 8 Elite processor across all regions
• Samsung is positioning these devices as “AI companions,” emphasizing their artificial intelligence capabilities
• The company may also preview its “Project Moohan” XR headset based on the Android XR platform

Technical Specifications: The new Galaxy S25 series is expected to receive several hardware upgrades while maintaining some features from previous models.

• Display sizes range from 6.17-inch for the base model to 6.9-inch for the Ultra, featuring LTPO AMOLED technology
• RAM configurations start at 12GB for standard models, with the Ultra variant offering up to 16GB
• The Ultra model may receive a 50MP ultrawide camera upgrade
• All models are expected to support Qi2 wireless charging
• The devices will run One UI 7 based on Android 15

Market Positioning and Pricing: Samsung appears to be adjusting its pricing strategy while maintaining competitive features.

• Prices may increase due to higher component costs, with the previous S24 series starting at Rs 79,999 in India
• Indian market availability is expected shortly after the global release
• The devices will feature enhanced AI capabilities to differentiate them in the premium smartphone segment

Looking Ahead to Launch: As Samsung continues to emphasize AI integration in its flagship devices, the success of the Galaxy S25 series will largely depend on how effectively these features enhance user experience and justify potential price increases. The inclusion of universal Snapdragon processors and upgraded specifications suggests Samsung is focusing on performance consistency across markets while betting big on artificial intelligence as a key differentiator.